Graduate Studies Diploma in System Analysis and Design

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Creative, results-driven professional with ten years of success in both B2B & B2C marketing and product management. Expert in creating comprehensive business strategies, customer-focused communications, and effective sales training programs. Highly analytical with the ability to impact all aspects of demand generation through market segmentation /International assessment forecasting and customer relationship/sales cycle management. Strong experience in project management, recruiting, training and developing successful teams through focused recruiting, purposeful team building and active leadership. Utilizes cross-functional collaboration to drive pre-launch/launch activities to maximize new campaign effectiveness. Excellent bi-lingual communicator with solid international experience who exceeds company goals by developing marketing programs that increase sales and enhance profit margins while maintaining a budget.


Managing the growth of over $100 million product line (Vinyl, ChlorFIT, JRG, Hycleen, HDPE, COOL-FIT), including product planning, new product development, pricing, product-specific marketing, sales support, product life cycle, forecasting, and strategic planning.  
•	Leading cross-functional teams, quality management and support of existing product line
•	Managing the product launch process, product planning, and development of new products and promotions.
•	Managing short and long-range go-to-market strategic product planning, conducting competitive, marketing research and strategy and pricing analysis
•	Understanding and translating customer needs for the future-oriented design of the product range as well as managing the product range over the entire product life cycle
•	Managing product documentation and sales training of direct sales force and distributors
•	Interface with project stakeholders to ensure products meet the expected needs (customers, product managers, R&D, operations, product support, quality, compliance).


Product Manager

Managing the growth of $12 million product line including product planning, new product development, pricing, product-specific marketing, sales support, product maintenance, forecasting and strategic planning.  
•	Managing short and long-range go-to-market strategic product planning, conducting competitive, marketing research and strategy and pricing analysis
•	Leading cross-functional teams, quality management and support of existing product line
•	Managing product launch process, financial justification, and development of new products and promotions.
•	Leading and managing distributors merchandising program from creation to execution throughout the country with over 50 branches
•	Managing product presentations and sales training of direct sales force and customers
•	Managing contractors and specifiers relationship including fields presentations, training, and marketing programs 


Senior Product Manager

Established a strategic business plan to grow a small business environment through creating and implementing successful sales and marketing solutions.  Key functions include but not limited to: 				         
•	Developed and implemented a product launch marketing plan.
•	Created and managed all marketing and communications material including print advertising, social media, trade shows, websites, product literature, event production and sales support materials
•	Conducted market competitive analysis reports & designed key marketing strategies to take share from the competition.  


Director Product Marketing 

Senior Product Marketing Manager (2008-2012)
Led marketing team responsible for growing a new portfolio of digital packing products by over $10MM in the first year reflecting greater than 15% growth annually.
•	Managed product-line lifecycle by creating and implementing product business plans; conducting benchmarking new product launches and assessing changes in competition and market trends.  
•	Used market research to analyze, benchmark and generate competitive pricing and positioning strategies.
•	Developed close communication with the company headquarters in Japan and collaborated with OEM partners on product specifications, marketing support and product development. 


Lead Product Marketing Manager

Find out detailed information about Ralph Abdelhak,  in Huntington Beach, CA

Ralph Abdelhak: in Huntington Beach, CA

Ralph Abdelhak