Randy Austin: West Regional Manager, Key Accounts in Bothell, WA

• Develop and execute strategy to deliver sales results and attain profitable growth with Key Accounts. Partnered with multiple channels including outdoor, department, optical. • Collaborate with functional teams to develop, communicate and execute 360 campaigns that ensure account satisfaction and sales growth. • Serve as key liaison between Key accounts and Maui Jim. • Managed west region field managers to deploy industry leading service and marketing programs at retail store level. Managed reps from Texas to Hawaii • Manage collection to ensure most productive assortment is presented across channels of trade • Provide benchmark service to existing accounts safeguard retail sales plans and shipments

• Responsible for the sales strategy and client development with TJX brands within the Pacific Northwest/Northern California region. 7 Districts & 95 accounts across 5 states • Partner with regional, district and store managers to drive engagement in the program through market-based initiatives, in-store marketing programs, and sales analyses • Provide strategic consulting on in-store operations and marketing initiatives to drive sales profitability and enhancing consumer loyalty base • Communicate and present retail sales and marketing initiatives to all levels of the client organization • Increased region sales volume 25% YOY

• Planned, forecasted, managed, and monitored a 2M+ marketing P/L budget • Lead all creative brief projects including print, advertising, and POS/POP projects • Directly managed national field sales team, setting team/individual goals and objectives • Developed strategic marketing plans for all channels of distribution • Work directly with global marketing team, partnered with all cross-functional teams • Resourced and formed partnerships with all third party agencies to deploy projects • Implement and directed e-commerce digital marketing co-op advertising, tradeshow and event activations

• Developed, planned and executed merchandising strategies for all retail channel partners • Built the foundation of the national field merchandising sales program • Managed agency sourcing, creative brief process of all POP material • Managed POP warehouse operations, forecasting, and ordering process • Managed the Outdoor Brand segment, developing a yearly media plan, executing retail promotions and managing our key outdoor sponsorships • Presented plans during sales conferences, account meetings, and third party agencies