Randy Austin: West Regional Manager, Key Accounts in Bothell, WA
Randy Austin
West Regional Manager, Key Accounts
Bothell | United States
Skills
No information
Interests
Musicguitarpianohockeygolf outdoorstravellingfamily
Industries
Fashion
Lifestyle
Outdoor
Run
Triathlon
Health & Fitness
Work experience
Maui Jim
West Regional Manager, Key Accounts | 04/2016 - Current
• Develop and execute strategy to deliver sales results and attain profitable growth with Key Accounts. Partnered with multiple channels including outdoor, department, optical.
• Collaborate with functional teams to develop, communicate and execute 360 campaigns that ensure account satisfaction and sales growth.
• Serve as key liaison between Key accounts and Maui Jim.
• Managed west region field managers to deploy industry leading service and marketing programs at retail store level. Managed reps from Texas to Hawaii
• Manage collection to ensure most productive assortment is presented across channels of trade
• Provide benchmark service to existing accounts safeguard retail sales plans and shipments
GE
Region Sales & Marketing Manager | 01/2013 - 03/2016
• Responsible for the sales strategy and client development with TJX brands within the Pacific Northwest/Northern California region. 7 Districts & 95 accounts across 5 states
• Partner with regional, district and store managers to drive engagement in the program through market-based initiatives, in-store marketing programs, and sales analyses
• Provide strategic consulting on in-store operations and marketing initiatives to drive sales profitability and enhancing consumer loyalty base
• Communicate and present retail sales and marketing initiatives to all levels of the client organization
• Increased region sales volume 25% YOY
Crocs, Inc
National Marketing Manager | 03/2009 - Current
• Planned, forecasted, managed, and monitored a 2M+ marketing P/L budget
• Lead all creative brief projects including print, advertising, and POS/POP projects
• Directly managed national field sales team, setting team/individual goals and objectives
• Developed strategic marketing plans for all channels of distribution
• Work directly with global marketing team, partnered with all cross-functional teams
• Resourced and formed partnerships with all third party agencies to deploy projects
• Implement and directed e-commerce digital marketing co-op advertising, tradeshow and event
activations
New Balance, Inc
Field Sales/Marketing Manager | 07/2007 - 03/2009
• Developed, planned and executed merchandising strategies for all retail channel partners
• Built the foundation of the national field merchandising sales program
• Managed agency sourcing, creative brief process of all POP material
• Managed POP warehouse operations, forecasting, and ordering process
• Managed the Outdoor Brand segment, developing a yearly media plan, executing retail
promotions and managing our key outdoor sponsorships
• Presented plans during sales conferences, account meetings, and third party agencies
New Balance Athletic Shoe, Inc.
Manager, Key Accounts | 09/2006 - 07/2007
Managed in-store promotional funds, co-op advertising, and all visual merchandising for key
retail partners; Sport Chek, Foot Locker, National Sports and Running Room
• Proactively developed and executed marketing/sales plans for each national key account
• Managed key product segments while executing all corporate initiatives within each segment
• Managed key sponsorship partners; Canadian Breast Cancer Foundation Run for the Cure
• Developed brand plans and managed million+ P/L budget and forecasting
New Balance Athletic Shoe, Inc.
Channel Marketing Coordinator | 04/2004 - 09/2006
• Managed co-op advertising and administered sell-in and sell-through promotions
• Coordinated the Outdoor & Work component at sales meetings, tradeshows, dealer pre-lines, and sponsored events
• Managed corporate sponsorships properties
• Executed product knowledge sessions and sales staff training programs
• Purchased POP merchandising and promotional items to support retailers