Raphaella Chiaramonte: PR Director in Marina del Rey, CA

D’Orazio & Associates (May 2013 – Present) Beverly Hills, CA Public Relations Director for multi-line fine jewelry and couture showroom, representing 20+ brands specializing in red-carpet placements, editorial placements and events. • Business development. Pitched new business, coordinated proposals and contracts. • Client management, direct contact for numerous brands offering top customer service. • VIP dressing; outreach to publicists, celebrities & stylists, coordinated fittings, alterations, accessories & custom pieces. • Coordinated product placements in monthly & weekly publications. Organized & oversaw product loans to publications & celebrities. • Developed & maintained press and stylist relationships. • Pitched profile stories to national magazines & publications. Generated story ideas. • Wrote press releases, bios, seasonal inspirations & media alerts. • Created strategies, budgets & monthly status reports. • Coordinated personal appearances & press/stylist days. • Coordinated custom pieces. • Event production including securing photographer, coordinating invites & mailings, catering, celebrity attendance, RSVP lists, pre-post releases & tip-sheets. • Advised regarding advertising placements & designs, digital & print.