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Art Director

Creative & Design

Experienced professional in the management of complete design process from conceptualization to final deliverables within a variety of industries. Professionally trained and competent in a wide range of design software and equipment including Adobe Creative Suite, web design, and photography. Impressive track record of creating impactful visual communications that build brand identity and engage customers. Strong creative ability with a diversity of style appropriate to a mix of projects, unique solutions, and flawless high quality execution, and a passion for keeping clients satisfied with each project.

Freelance Graphic Producer

Freelance Graphic Designer

Freelance Art Director

• Develop motion graphics content for social media
• Advise clients on the best strategies to use for their particular products and desired audiences.
• Service a variety of businesses with various graphic design needs from product packaging to menus
• Meet with client liaison to determine marketing and design vision, scopes of work, and budgets and deliverable timeframes.

Freelance Multimedia Designer

•	Managed creative production for company rebrand, including logos and other visuals
•	Determine timelines and project hours required to complete jobs, and manage via Asana PM software
•	Primary liaison to external creative agency, providing direction on all design projects
•	Elevated the quality of the photo and video content by art directing all photo and video shoots
•	Conceptualize brand campaigns and strategies, and work regularly with internal and external partners
•	Updated current corporate website from basic html to HTML5 
•	Work with internal team members to develop advertising campaigns that integrate social, digital and print
•	Obtain feedback from internal account teams to effectively balance design and scheduling demands
•	Collaborated with UX and production teams to create a mobile friendly version of student portal website
•	Create multiple social media posts and videos for YouTube, increasing leads by 15% YoY
•	Provide video editing, videography, photography, and photo adjustment as needed
•	Develop motion graphics content for social media and traditional broadcast video assets
•	Maintain an efficient and organized library system for still and digital images and for team to plan   and execute campaigns across all mediums


Sr. Graphic Designer/Art Director

•	Develop designs that clearly communicate the Church's brand identity
•	Produce pre-press files for a variety of printing vendors
•	Sourcing, compositing, and retouching images for print and web
•	Create a variety of marketing materials in an effort to market the Church to a younger demographic
•	Collaborate with board of directors to create vision, conceive designs, and consistently meet deadlines and requirements


Art Director - Freelance 

•	Actively researched industry trends to bring new ideas and applications to company
•	Collaborated with marketing personnel in development of product information
•	Created sales collateral, marketing literature and print ads
•	Art directed photo shoots
•	Handled multiple projects, many with conflicting deadlines
•	Coordinated website changes & social media updates
•	Collaborated with a creative agency to create monthly marketing campaigns
•	Oversaw and strategized marketing campaigns that increased new accounts accounts by 15% YoY
•	Created mobile friendly email blast layouts while demonstrating excellent eye for color, composition, type, and detail
•	Prepared and created power point presentations, templates slides, organize presentations for print


Senior Graphic Designer

Find out detailed information about Rashad McCrary, Art Director in Corona, CA

Rashad McCrary: Art Director in Corona, CA

Rashad McCrary

California State University-Fullerton

Riverside City College