Ray Flores: Ecommerce Manager in Carlsbad, CA
Ray Flores
Ecommerce Manager
Carlsbad | United States
Skills
- ecommerce manager
Interests
Environment
Beach
Snow
Community
Automobilia
Art / photography / graphics
Work experience
St John Knits
eCommerce Manager | 06/2021 - Current
• Enhance product discoverability through site merchandising, navigation, filtering, and cross-selling
• Partner with product, content, and creative teams to plan website content for seasons factoring key messaging, merchandise strategy and content initiatives
• Optimize the user experience including site navigation, content development, checkout funnel and promotional campaigns
VANS
Site Merchandiser | 09/2019 - 06/2021
Collaborated cross-functionally with content, marketing, and buying teams to ensure seamless execution of product launches and site updates. Oversaw the on-time delivery of web assets and managed monthly merchandising decks for apparel and accessories to define upcoming strategies and drive alignment across teams. Partnered with buyers to balance inventory and sales plans, while coordinating with content teams to plan uploads and key product releases. Worked closely with marketing to ensure the site reflected campaign priorities, highlighted seasonally relevant merchandise, and maintained consistent brand storytelling. Maintained a high level of detail and a strong focus on driving sales, brand energy, and consumer experience.
NuFACE
eComm Specialist | 06/2018 - 08/2019
Maintained monthly oversight of ecommerce partners, including site merchandising, brand content, marketing and promos.
Responsible for coordinating and executing ecommerce initiatives and promotional campaigns.
Managed site development and launch activities for all new ecommerce accounts.
Strategize with the ecommerce partners to continually improve the web presence of NuFACE on their respective sites and within their marketing activations
Nixon, Inc.
Sales Operations - eCommerce - Key Accounts | 11/2012 - 06/2017
Managed sales order operations for Nixon’s key accounts including Amazon, Zumiez, Zappos, Backcountry and Tactics.
Responsible for executing order management strategies for key accounts; representing 35% of business in North America.
Regular communication with various departments to ensure credit approvals, order fulfillment and vendor compliance.
