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Commercial Director

Top Management

Undergraduate student at UCR with experience in digital, retail, and brand marketing.

• Established business division in Fall of 2017 
- (finance, marketing, outreach, and administrative teams)
• Integrated industry standard SOPs into daily operations 
- (Open Project, Mattermost, and Wave)
• Assisted UCR director of video production on ad campaign
• Raised and managed over $250,000 in cash, materials, and software for HR19E and HR20E vehicles
• Established SoCal Shootout formula event in partnership with Adams Motorsports Park
• Placed top 10 in business presentation during first year of participating in Formula Electric Lincoln 2019
• Curated 2019 - 2020 FSAE lecture series for Bourns College of Engineering
• Instituted organization stability plan and Alumni network

• Completed e-commerce platform conversion from WooCommerce to Shopify 
• Coordinated marketing collaborations with Roland Sands Design, Ducati North America, and British Customs
• Cultivated an organic following of 42,000+ on social media
• Established base of distribution for 30+ international aftermarket brands

Director of Operations

• Coordinated VIP outfitting programs with Echos PR Team
• Created dealer network promo kit 
• Created 2019 - 2020 cycling dealer order form 
• Managed racer support program (motorcycle and MTB)
• Managed 9 US retail store social media campaigns
• Managed marketing department expense reports
• Provided support for Crankworks 2019 event team
• Ran DEM campaigns for North American market
• Supported HubSpot CRM service team

Marketing Intern

• Curated content for website, social media, and email marketing campaigns
• Directed, filmed, and edited “ How to: ” youtube series
• Maintained and organized media archive

Media Coordinator

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Ray Lugtu: Commercial Director in , CA

Ray Lugtu