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Public Relations, Communications and Brand Marketing Professional

Digital & Media

I am a self-directed and dynamic business professional with nine years of organizational experience within a Fortune 500 company. I have held positions of increasing responsibility in multiple functions, which has given me the unique opportunity to have a varied perspective while positioning me as a more well-rounded asset. I bring passion, excitement, loyalty and commitment to every situation as evidenced by my frequency of promotions and length of tenure within the organization. 

Key areas of strength include:
•	Strong verbal and written communication skills
•	Building and maintaining relationships with colleagues and clients at all organizational levels
•	Ability to quickly apply strategic thinking to manage changing and competing priorities
•	Performs well under pressure and against aggressive deadlines


Targeting a full-time opportunity in Public Relations, Communications or Brand Marketing. I am a creative, versatile and highly motivated business professional seeking new opportunities where I can utilize my vast expertise to make an impact on your business!

•       Identified sales trends and shifts and recommended data-driven responses to the Sales and Marketing organizations
•	Evaluated effectiveness of weekly ads, television commercials and promotional programs and provided insights to measure performance and support business decisions
•	Collaborated with Sales and Marketing teams to determine the best usage of budget monies to maximize market penetration and profitability 
•	Designed and generated ad hoc and point-of-sale reporting and provided state of the business analysis to highlight individual account performance and define areas for optimization

Sales and Marketing Analyst

•	Managed key programs from inception to execution for all brands (Barbie, Girls, Boys, Entertainment, Baby Gear & Consumer Products) including a Polly Pocket  mom blogger program that resulted in a 175% sales increase over a two week period
•	Drafted Public Relations materials such as product descriptions, press releases, executive talking points and recap reports which were distributed to Senior Management
•	Pitched and secured media coverage for Barbie, Girls and Fisher-Price portfolios including a Power Wheels Stingray Corvette campaign that generated more than 151 million impressions 
•	Determined participation for television and theatrical product placement opportunities such as Parks & Recreation, Storage Wars and Jeopardy to further build brand awareness

Public Relations Associate

•	Drafted and edited internal and external communication documents such as brand messaging, product pitches and fact sheets 
•	Initiated and executed various significant branding projects including a complete BarbieMedia.com overhaul which resulted in a  redesigned, user-friendly, media destination for all historical and current Barbie content and images
•	Generated excitement and solidified media placements for Barbie, Girls and Disney portfolios with outlets such as The Daily Buzz, Live! With Kelly and Michael and National Geographic
•	Managed key media trade show events including the Toy Industry Association’s annual event: New York Toy Fair, engaging with 100+ media professionals

Sr. Public Relations Coordinator

•	Coordinated with cross-functional teams to ensure flawless campaign delivery including Sales, Marketing and Legal
•	Maintained department resources including brand event calendars, press materials and photos
•	Assisted with video and photo shoot planning, execution and staffing

Sr. Administrative Assistant

•	Scheduled meetings for the Vice President of Licensing Acquisitions, such as the annual MIPCOM event in Cannes and pertinent meetings with licensing partners Disney, Warner Bros. and Dreamworks
•	Managed annual department budget of one million dollars
•	Updated and distributed highly confidential reports to upper management quarterly

Administrative Assistant

Find out detailed information about Rebecca McGhee, Public Relations, Communications and Brand Marketing Professional in Irvine, CA

Rebecca McGhee: Public Relations, Communications and Brand Marketing Professional in Irvine, CA

Rebecca McGhee