Rebecca McGhee: Public Relations, Communications and Brand Marketing Professional in Irvine, CA
Rebecca McGhee
Public Relations, Communications and Brand Marketing Professional
Irvine | United States
Skills
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Interests
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Industries
Fashion
Lifestyle
Moto & Powersports
Outdoor
Health & Fitness
Work experience
Targeting New Opportunity!
Public Relations, Communications and Brand Marketing Professional | 04/2015 - Current
Targeting a full-time opportunity in Public Relations, Communications or Brand Marketing. I am a creative, versatile and highly motivated business professional seeking new opportunities where I can utilize my vast expertise to make an impact on your business!
Mattel, Inc.
Sales and Marketing Analyst | 09/2013 - 04/2015
• Identified sales trends and shifts and recommended data-driven responses to the Sales and Marketing organizations
• Evaluated effectiveness of weekly ads, television commercials and promotional programs and provided insights to measure performance and support business decisions
• Collaborated with Sales and Marketing teams to determine the best usage of budget monies to maximize market penetration and profitability
• Designed and generated ad hoc and point-of-sale reporting and provided state of the business analysis to highlight individual account performance and define areas for optimization
Mattel
Public Relations Associate | 05/2013 - 09/2013
• Managed key programs from inception to execution for all brands (Barbie, Girls, Boys, Entertainment, Baby Gear & Consumer Products) including a Polly Pocket mom blogger program that resulted in a 175% sales increase over a two week period
• Drafted Public Relations materials such as product descriptions, press releases, executive talking points and recap reports which were distributed to Senior Management
• Pitched and secured media coverage for Barbie, Girls and Fisher-Price portfolios including a Power Wheels Stingray Corvette campaign that generated more than 151 million impressions
• Determined participation for television and theatrical product placement opportunities such as Parks & Recreation, Storage Wars and Jeopardy to further build brand awareness
Mattel
Sr. Public Relations Coordinator | 02/2011 - 05/2013
• Drafted and edited internal and external communication documents such as brand messaging, product pitches and fact sheets
• Initiated and executed various significant branding projects including a complete BarbieMedia.com overhaul which resulted in a redesigned, user-friendly, media destination for all historical and current Barbie content and images
• Generated excitement and solidified media placements for Barbie, Girls and Disney portfolios with outlets such as The Daily Buzz, Live! With Kelly and Michael and National Geographic
• Managed key media trade show events including the Toy Industry Association’s annual event: New York Toy Fair, engaging with 100+ media professionals
Mattel
Sr. Administrative Assistant | 11/2008 - 02/2011
• Coordinated with cross-functional teams to ensure flawless campaign delivery including Sales, Marketing and Legal
• Maintained department resources including brand event calendars, press materials and photos
• Assisted with video and photo shoot planning, execution and staffing
Mattel
Administrative Assistant | 01/2006 - 11/2008
• Scheduled meetings for the Vice President of Licensing Acquisitions, such as the annual MIPCOM event in Cannes and pertinent meetings with licensing partners Disney, Warner Bros. and Dreamworks
• Managed annual department budget of one million dollars
• Updated and distributed highly confidential reports to upper management quarterly