Rebecca Santucci: Digital Campaign Manager in Lakewood, CA
Rebecca Santucci
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Digital Campaign Manager
Lakewood | United States
Skills
No information
Interests
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Industries
Outdoor
Surf
Health & Fitness
Work experience
Teacher Created Materials
Digital Campaign Manager | 06/2021 - Current
• Strategized and executed the creation and design of all email marketing initiatives that closely aligned with the TCM’s broader marketing initiatives and business objectives.
• Optimized all emails with compelling content, captivating subject lines, and effective calls to action through proficient writing and editing to enhance deliverability and engagement rates.
• Developed and deployed marketing automation workflows dedicated to lead nurturing, onboarding, and re-engagement.
• Developed highly targeted segments for direct-to-consumer, business-to-business, and international campaigns to guarantee the delivery of highly relevant content to each recipient.
• Oversaw the growth and management of our email subscriber lists, including monitoring the health and deliverability of email lists.
• Methodically tracked and analyzed email campaign performance metrics and leveraged data-driven insights to drive informed decisions and perpetually enhance our email marketing endeavors.
• Established and maintained a meticulously organized email content calendar to ensure a consistent and timely flow of communications.
• Developed and maintained lead capture forms, delivering high-quality leads and optimizing conversion rates.
Teacher Created Materials
Digital Marketing Specialist | 06/2019 - 06/2021
• Managed the design, planning and execution of highly customized email campaigns, driving eCommerce revenue and generating valuable leads.
• Developed data-informed integrated marketing campaigns that seamlessly combined print collateral, email marketing, eCommerce initiatives, social media endeavors, and blog content to achieve maximum impact.
• Implemented and executed marketing automation across multiple platforms and marketing channels, streamlining operational processes for enhanced efficiency.
• Responsible for designing both print and digital assets for in-person and virtual events, ensuring a cohesive and impactful brand presence.
• Spearheaded developing, organizing, and maintaining digital assets and print collateral with a global audience in mind, ensuring a consistent and compelling brand presence across all communication channels.
Teacher Created Materials
Advertising Designer | 04/2017 - 06/2019
• Coordinated the design and creation of print and digital materials across global channels, including catalogs, brochures, advertisements, fliers, posters, direct mail, social media content, and website assets.
• Steered the development of targeted email campaigns and their associated landing pages and the conceptualization of social media initiatives and print collateral.
• Led the design efforts for trade show booth layouts, eye-catching displays, and the comprehensive suite of sales and marketing materials for trade show events.
• Crafted promotional items while maintaining our corporate branding standards.
16th Kid Designs
Freelance Graphic Designer | 05/2015 - 04/2017
Clients: Teacher Created Materials, Reber Ranch, Pet Central, Slender Wave Cavi-Lipo, Pura-Vida Imports, Sage Salon and Spa
• Developed digital campaigns. Responsible for coding of sales emails with corresponding custom landing pages and branded social media images
• Responsible for development, user testing and UX design of Teacher Created Materials Teacher, and Parent and mobile websites
• Responsible for development, user testing and UX/UI design of the
Slender Wave Cavi-Lipo website using HTML and CSS
• Developed the corporate branding including logo development and stationary design for Slender Wave Cavi-Lipo, Pura Vida, Reber Ranch and Pet Central
• Designed artwork for print sales and marketing materials including brochures, ads, fliers, posters and direct mail pieces.
Apperson, Inc.
Marketing Graphic Designer | 12/2011 - 05/2015
• Assisted in the development and design of Apperson’s website and e-commerce platform, incorporating user testing and refining the UX/UI design for optimal user experience.
• Led the design efforts on the creation and oversight of an array of print and digital marketing materials, encompassing brochures, fliers, direct mail pieces, and advertisements.
• Headed the design and coding of compelling promotional emails, customer-facing sales communications, and seamlessly integrated digital marketing campaigns.
• Played an integral role in the corporate and retail re-branding initiative, focusing on refining logos, stationery, business cards, and website layout to ensure a cohesive and professional image.
• Redesigned trade show booth layouts and captivating displays, enhancing their visual impact while also overseeing the development of all trade show sales and marketing materials.
• Photographed all products to maintain a consistent and high-quality visual presence in marketing and sales materials.
Vinotemp International
Graphic Designer | 01/2010 - 12/2011
• Created user-friendly and visually appealing interfaces for three distinct e-commerce websites, enhancing
the overall user experience.
• Consistently designed and coded monthly ecommerce email campaigns driving eCommerce revenue.
• Played a pivotal role in securing major accounts with companies including Pepsi, Kohl’s, Pacific Sales, Crate and Barrel, Cost Plus, and Best Buy, resulting in the successful acquisition of contracts totaling $10 million.
• Crafted unique packaging solutions, incorporating custom die-cuts, for various products contributing to product differentiation and brand identity.
• Led the design and project management of a range of marketing materials, including product sell sheets, spec sheets, and sales brochures, ensuring consistency and delivering compelling collateral that effectively communicated product features and brand identity