Rebecca Santucci: Digital Campaign Manager in Lakewood, CA

• Strategized and executed the creation and design of all email marketing initiatives that closely aligned with the TCM’s broader marketing initiatives and business objectives. • Optimized all emails with compelling content, captivating subject lines, and effective calls to action through proficient writing and editing to enhance deliverability and engagement rates. • Developed and deployed marketing automation workflows dedicated to lead nurturing, onboarding, and re-engagement. • Developed highly targeted segments for direct-to-consumer, business-to-business, and international campaigns to guarantee the delivery of highly relevant content to each recipient. • Oversaw the growth and management of our email subscriber lists, including monitoring the health and deliverability of email lists. • Methodically tracked and analyzed email campaign performance metrics and leveraged data-driven insights to drive informed decisions and perpetually enhance our email marketing endeavors. • Established and maintained a meticulously organized email content calendar to ensure a consistent and timely flow of communications. • Developed and maintained lead capture forms, delivering high-quality leads and optimizing conversion rates.

• Managed the design, planning and execution of highly customized email campaigns, driving eCommerce revenue and generating valuable leads. • Developed data-informed integrated marketing campaigns that seamlessly combined print collateral, email marketing, eCommerce initiatives, social media endeavors, and blog content to achieve maximum impact. • Implemented and executed marketing automation across multiple platforms and marketing channels, streamlining operational processes for enhanced efficiency. • Responsible for designing both print and digital assets for in-person and virtual events, ensuring a cohesive and impactful brand presence. • Spearheaded developing, organizing, and maintaining digital assets and print collateral with a global audience in mind, ensuring a consistent and compelling brand presence across all communication channels.

• Coordinated the design and creation of print and digital materials across global channels, including catalogs, brochures, advertisements, fliers, posters, direct mail, social media content, and website assets. • Steered the development of targeted email campaigns and their associated landing pages and the conceptualization of social media initiatives and print collateral. • Led the design efforts for trade show booth layouts, eye-catching displays, and the comprehensive suite of sales and marketing materials for trade show events. • Crafted promotional items while maintaining our corporate branding standards.

Clients: Teacher Created Materials, Reber Ranch, Pet Central, Slender Wave Cavi-Lipo, Pura-Vida Imports, Sage Salon and Spa • Developed digital campaigns. Responsible for coding of sales emails with corresponding custom landing pages and branded social media images • Responsible for development, user testing and UX design of Teacher Created Materials Teacher, and Parent and mobile websites • Responsible for development, user testing and UX/UI design of the Slender Wave Cavi-Lipo website using HTML and CSS • Developed the corporate branding including logo development and stationary design for Slender Wave Cavi-Lipo, Pura Vida, Reber Ranch and Pet Central • Designed artwork for print sales and marketing materials including brochures, ads, fliers, posters and direct mail pieces.

• Assisted in the development and design of Apperson’s website and e-commerce platform, incorporating user testing and refining the UX/UI design for optimal user experience. • Led the design efforts on the creation and oversight of an array of print and digital marketing materials, encompassing brochures, fliers, direct mail pieces, and advertisements. • Headed the design and coding of compelling promotional emails, customer-facing sales communications, and seamlessly integrated digital marketing campaigns. • Played an integral role in the corporate and retail re-branding initiative, focusing on refining logos, stationery, business cards, and website layout to ensure a cohesive and professional image. • Redesigned trade show booth layouts and captivating displays, enhancing their visual impact while also overseeing the development of all trade show sales and marketing materials. • Photographed all products to maintain a consistent and high-quality visual presence in marketing and sales materials.

• Created user-friendly and visually appealing interfaces for three distinct e-commerce websites, enhancing the overall user experience. • Consistently designed and coded monthly ecommerce email campaigns driving eCommerce revenue. • Played a pivotal role in securing major accounts with companies including Pepsi, Kohl’s, Pacific Sales, Crate and Barrel, Cost Plus, and Best Buy, resulting in the successful acquisition of contracts totaling $10 million. • Crafted unique packaging solutions, incorporating custom die-cuts, for various products contributing to product differentiation and brand identity. • Led the design and project management of a range of marketing materials, including product sell sheets, spec sheets, and sales brochures, ensuring consistency and delivering compelling collateral that effectively communicated product features and brand identity