Graphic Design Major.
Graduated with Honors and 3.8 GPA. Winner of Outstanding Graduate of the Year in Graphic Design.

Earned degree from Marshall School of Business while working full time as Art Director and founding non-profit.
Winner of MBV Team Capstone Project (WSL/Kelly Slater Wave Co.)
Designed Cohort VIII class commencement invites, video slideshow, and class photo collage.

Damage Controlman Petty Officer Advancement School Honor Graduate and Class Leader

Bike

Golf

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Swim

Tech

Triathlon

Yoga

Health & Fitness

Other

Moto & Powersports

Surf

Wake

Sailing

Literature

Surfing

Design

Traveling

Outdoors

Photography.

Program Manager/Creative Director

Creative & Design

Powerhouse&nbsp;creative&nbsp;leader&nbsp;with&nbsp;rich&nbsp;mix&nbsp;of&nbsp;project&nbsp;management&nbsp;skills,&nbsp;merchandising&nbsp;instincts,&nbsp;and&nbsp;design&nbsp;chops&nbsp;to&nbsp;producesuccessful,&nbsp;outside-the-box&nbsp;branded&nbsp;content&nbsp;that&nbsp;delivers&nbsp;on&nbsp;business&nbsp;goals.&nbsp;High-energy&nbsp;self-starter&nbsp;with&nbsp;passion&nbsp;to&nbsp;push&nbsp;for&nbsp;bigideas,&nbsp;graphic&nbsp;concepts&nbsp;and&nbsp;bold&nbsp;products,&nbsp;to&nbsp;bring&nbsp;vision&nbsp;to&nbsp;reality&nbsp;with&nbsp;profitable&nbsp;impact.&nbsp;Blend&nbsp;entrepreneurial&nbsp;zest&nbsp;withcuriosity&nbsp;to&nbsp;experiment&nbsp;across&nbsp;visual&nbsp;genres,&nbsp;applying&nbsp;deep&nbsp;knowledge&nbsp;of&nbsp;design&nbsp;and&nbsp;production&nbsp;processes.•&nbsp;Eye&nbsp;for&nbsp;great&nbsp;visual&nbsp;artistry,&nbsp;photography,&nbsp;and&nbsp;graphic&nbsp;design&nbsp;underpin&nbsp;success&nbsp;modernizing&nbsp;imagery&nbsp;and&nbsp;artwork&nbsp;at&nbsp;actionsports&nbsp;brand,&nbsp;steering&nbsp;creative&nbsp;direction&nbsp;and&nbsp;production,&nbsp;from&nbsp;concept&nbsp;to&nbsp;design&nbsp;and&nbsp;execution.•&nbsp;Hands-on&nbsp;collaborative&nbsp;leader&nbsp;with&nbsp;proven&nbsp;ability&nbsp;to&nbsp;inspire&nbsp;organizational&nbsp;clarity&nbsp;and&nbsp;creative&nbsp;brilliance,&nbsp;share&nbsp;ownership&nbsp;ofideas,&nbsp;energize&nbsp;talent,&nbsp;and&nbsp;mobilize&nbsp;resources&nbsp;on&nbsp;multiple&nbsp;high-tempo&nbsp;creative&nbsp;projects&nbsp;to&nbsp;meet&nbsp;tight&nbsp;deadlines&nbsp;and&nbsp;budgetswhile&nbsp;taking&nbsp;creative&nbsp;to&nbsp;the&nbsp;next&nbsp;level&nbsp;and&nbsp;delivering&nbsp;top-quality&nbsp;work.•&nbsp;Ease&nbsp;in&nbsp;collaborating&nbsp;with&nbsp;both&nbsp;art&nbsp;and&nbsp;business&nbsp;sides&nbsp;(BA&nbsp;in&nbsp;Graphic&nbsp;Design&nbsp;+&nbsp;Master&nbsp;of&nbsp;Business&nbsp;for&nbsp;Veterans).&nbsp;Completedmaster&#39;s&nbsp;degree&nbsp;while&nbsp;balancing&nbsp;creative&nbsp;and&nbsp;company&nbsp;successes&nbsp;as&nbsp;Art&nbsp;Director&nbsp;at&nbsp;JetPilot&nbsp;and&nbsp;co-founding&nbsp;non-profit&nbsp;thatteaches&nbsp;first&nbsp;responders&nbsp;and&nbsp;veterans&nbsp;to&nbsp;surf&nbsp;as&nbsp;a&nbsp;means&nbsp;of&nbsp;stress&nbsp;relief.

Leading the strategic planning, development, and production of the entire line of hard-goods and accessories for the company,
including overseeing sourcing, costing, creative design, and branding for new and current products, to uniquely stand out in their
market, drive sales and maximize gross margin, as well as manage vendor and buyer relationships, while also defining product
assortments, analyzing market trends and overseeing the entire product lifecycle—from conception to launch—of over 200 SKUs.
Simultaneous additional roles include leading teams in merchandising, planning, creative product, packaging and branding design,
as well as product photography, and design assets for web, social media, and print, for an action sports brand.

DIRECTOR OF HARD-GOODS PRODUCT DEVELOPMENT

Strategically conceive, design, and execute all creative needs for the company, including photo, video, and design assets for web,
social media, print, product, and packaging for action sports brand. Blend trend intelligence with deep understanding of the
business and market to design creatives that speak directly to customers, including authentic, consistent, and cohesive brand image
and messaging across all sales and marketing channels.

Developed innovative design solutions that enlivened brand and helped drive sales. Managed design and branding projects,
including art direction, creative development, and photo shoots. Concepted, executed, and delivered creatives through each stage
of development, multitasking and prioritizing projects in fast-paced setting while upholding strict attention to detail and high-
caliber design aesthetic. Partnered cross-functionally. Promoted to Art Director in one year.
• Developed all design and creatives for corporate identity and branding system, logos, web, catalog, POP, trade show, levels,
marketing campaigns, e-commerce, and product photography.

Graphic Designer

Managed one of Quiksilver's most profitable stores in the country with responsibility for driving company objectives in P&L control,
sales performance, customer satisfaction, and shrink results. Ensured efficient day-to-day operations of the store, upheld standards
for merchandise presentation, and held responsibility for recruitment, interviewing, and hiring. Oversaw sales, purchasing, hiring,
payroll, inventory, customer service, store directives, and strategy.
• Drove sales and profitability through customer satisfaction, merchandise presentation, and report analysis.
• Selected, onboarded, developed, and led a highly effective team, defining clear vision and strategy to communicate
expectations, fostering engagement through recognition, and driving results by being available.

Quiksilver Store Manager

2nd Class Petty Officer / Damage Controlman (DC2) with Honorable Discharge.
Sector Portland OR, Engineering Department, Lead Fireman. Station Grand Isle, LA, isolated duty Housing Maintenance Petty
Officer. Coast Guard Cutter Hamilton, DC, Shop Petty Officer and firefighting/flooding team leader (DCTT).
• Developed leadership strengths and skills in welding, carpentry, fabrication, plumbing, schematics, and firefighting and
flooding emergency procedures.
• Military Design: Designed decommissioning shirts for the U.S. Coast Guard Cutter Hamilton. Re-branded the USCG Liberty
Lounge in Yorktown, VA.

Damage Controlman

Find out detailed information about Reginald Torrefranca, Program Manager/Creative Director in Los Angeles, CA

Reginald Torrefranca: Program Manager/Creative Director in Los Angeles, CA

Reginald Torrefranca

The Art Institute of San Diego-California

University of Southern California - Marshall School of Business

U.S. Coast Guard Damage Controlman Advancement School