Reginald Torrefranca: Program Manager/Creative Director in Los Angeles, CA

Leading the strategic planning, development, and production of the entire line of hard-goods and accessories for the company, including overseeing sourcing, costing, creative design, and branding for new and current products, to uniquely stand out in their market, drive sales and maximize gross margin, as well as manage vendor and buyer relationships, while also defining product assortments, analyzing market trends and overseeing the entire product lifecycle—from conception to launch—of over 200 SKUs. Simultaneous additional roles include leading teams in merchandising, planning, creative product, packaging and branding design, as well as product photography, and design assets for web, social media, and print, for an action sports brand.

Developed innovative design solutions that enlivened brand and helped drive sales. Managed design and branding projects, including art direction, creative development, and photo shoots. Concepted, executed, and delivered creatives through each stage of development, multitasking and prioritizing projects in fast-paced setting while upholding strict attention to detail and high- caliber design aesthetic. Partnered cross-functionally. Promoted to Art Director in one year. • Developed all design and creatives for corporate identity and branding system, logos, web, catalog, POP, trade show, levels, marketing campaigns, e-commerce, and product photography.

Managed one of Quiksilver's most profitable stores in the country with responsibility for driving company objectives in P&L control, sales performance, customer satisfaction, and shrink results. Ensured efficient day-to-day operations of the store, upheld standards for merchandise presentation, and held responsibility for recruitment, interviewing, and hiring. Oversaw sales, purchasing, hiring, payroll, inventory, customer service, store directives, and strategy. • Drove sales and profitability through customer satisfaction, merchandise presentation, and report analysis. • Selected, onboarded, developed, and led a highly effective team, defining clear vision and strategy to communicate expectations, fostering engagement through recognition, and driving results by being available.