Renata Marchand: Design Director in Los Angeles, CA

Introduced several new hero scalable products accross different categories more than doubling the business in my first two years. Oversee textile print and graphic art creation within our in house graphic design team. Developed an entire active line for women with a wide range of products addressing all market needs Implemented new system of presenting, reviewing and preparing products for delivery Responsible for introducing the lines of pajamas, skirts, blankets, Sherpa lined Flannels, unique sweat sets for both men and women as well as part of our Dog line Designed the current event space as well as spearheaded the new event department catering to a wide variety of consumers ranging from music events to low rider cars or holiday related with the objective to engage more of our local community and build a bigger presence online Conceptualized and directed product photoshoots and video productions.

Responsible for developing final character art that drove uniqueness and optimization in content execution working with cross-functional teams to ensure character design continuity across the brand. Developing fashion mood boards and fashions that highlight and represent Barbie's style and content. Working closely with toy teams to ensure fashions and designs translate between the toy Exploring and developing final environment design and show look, including style and lighting. Creating and directing the Production Team on all set pieces, including environments, fashions, vehicles, pets, weapons, etc. Developing pitch materials for internal and external needs: GHO, subsidiaries, licensing partners, content distribution and broadcast partners including DVD covers, posters, POS materials, etc. Overseeing outside illustrators and designers in the creation of assets pertaining to each project.

Spearheaded the development and creation of the Phantom Protect Technical Outerwear Platform geared towards Surfers and their specific needs Researched, developed, tested and created a new Patent for Women's technical swim with Nike push up technology. Worked on creating and maintaining the SIMA Award Winning line of boardshorts from print creation, refreshing, engineering, sampling, fittings and deliveries as well as helped develop the patented Phantom waistband technologies, Developed a new Range of Motion series of professional Wetsuits backed by Biomedical research and development I did at NIKE Headquarters with the in house medical team and Hurley athletes. Led the conceptualization of key initiatives and key items for both men's and women's Resposible for the design of Collaboration Items with bands and artists like The Clash.