Renata Souza:
Renata Souza
United States
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Activity
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Work experience
Levi Strauss & Co
Site Merchandiser Interim | 10/2020 - 10/2020
https://www.levi.com E-commerce PPC Campaigns
World's number one denim brand
- Work with Web Analytic tools (Adobe Omniture) to contribute to key
strategic decision making and on-site actions
- Budget tracking and cost forecasting for the following year TECHNICAL SKILS
- KPIs forecast for the CyberWeek event
- Creating an automatic Conversion funnel calculator tool (excel), based on Microsoft Excel
A/B tests results
- Team supporting in the product upload process
- Monitoring, understand and report the market-place competitions
- Site consumer behavior report Adobe Omniture
PSafe Technology Inc
Mobile Marketing Analyst | 07/2015 - 07/2015
04/2018 + Telework
Google Analytics
• https://www.psafe.com/
PSafe is a leading provider of mobile privacy, security, and performance apps.
- Analyze digital data and turn it into optimization insights
- KPIs analysis & control (CPC, ROI, CTR, retention, CAC, CPA, CPI, CTR,
BI Softwares
revenue.)
- Manage Dashboards
- Google Ads and Facebook Ads campaign's performance analysis
- Publisher's partnerships management - daily follow up, performance Google Ads
reports, payouts negotiation and budget control
- Ads A/B tests management
- Working across different cross-functional teams
Tableau
B2W Digital
Marketing Sales Analyst | 05/2013 - 05/2013
• https://ri.b2w.digital/ Google tag manager
B2W is a full Digital Company, the retail leader in Latin America, whose history
is merged with the history of e-commerce in Brazil. The Company's purpose is to CONNECT PEOPLE, BUSINESS, PRODUCTS, AND SERVICES on the same
digital platform.
- Analyze digital data and turn it into sales insights LANGUAGES
- Price comparison site's campaigns optimization
- KPIs Analysis (CPC, ROI, CTR, conversions, cost per sale.) Portuguese
- Pricing & sales analysis and report Native
- Budget and sales optimization
- IT sales applications testing English
- Sales partnerships management
Fluent
French
Intermediate
EXPERIENCE SOFT SKILS
Junior Marketing Sales Analyst
Comprafácil.com
• Fast learner
Comprafácil.com
Natural problem-solver | 01/2012 - 01/2012
before their collapse.
- CPC campaign's management
- KPIs analysis
• Strong analytical skills
- Sales Partnership management
- Email marketing partnership management • Adaptable
- Reports for Sales insights
- Working across different cross-functional teams
• Hands-on mentality
Education history
Escola Superior de Propaganda e Marketing
Master | 2007 - 2010
Infnet Institute
| 2013 - 2015
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