https://www.levi.com	E-commerce	PPC Campaigns
World's number one denim brand
- Work with Web Analytic tools (Adobe Omniture) to contribute to key
strategic decision making and on-site actions
- Budget tracking and cost forecasting for the following year	TECHNICAL SKILS
- KPIs forecast for the CyberWeek event
- Creating an automatic Conversion funnel calculator tool (excel), based on	Microsoft Excel
A/B tests results
- Team supporting in the product upload process
- Monitoring, understand and report the market-place competitions
- Site consumer behavior report	Adobe Omniture

Site Merchandiser Interim

04/2018 + Telework
Google Analytics
• https://www.psafe.com/
PSafe is a leading provider of mobile privacy, security, and performance apps.
- Analyze digital data and turn it into optimization insights
- KPIs analysis & control (CPC, ROI, CTR, retention, CAC, CPA, CPI, CTR,
BI Softwares
revenue.)
- Manage Dashboards
- Google Ads and Facebook Ads campaign's performance analysis
- Publisher's partnerships management - daily follow up, performance	Google Ads
reports, payouts negotiation and budget control
- Ads A/B tests management
- Working across different cross-functional teams
Tableau

Mobile Marketing Analyst

• https://ri.b2w.digital/	Google tag manager
B2W is a full Digital Company, the retail leader in Latin America, whose history
is merged with the history of e-commerce in Brazil. The Company's purpose is to CONNECT PEOPLE, BUSINESS, PRODUCTS, AND SERVICES on the same
digital platform.
- Analyze digital data and turn it into sales insights	LANGUAGES
- Price comparison site's campaigns optimization
- KPIs Analysis (CPC, ROI, CTR, conversions, cost per sale.)	Portuguese
- Pricing & sales analysis and report	Native
- Budget and sales optimization
- IT sales applications testing	English
- Sales partnerships management
Fluent

French
Intermediate
EXPERIENCE	SOFT SKILS
Junior Marketing Sales Analyst
Comprafácil.com
•   Fast learner

Marketing Sales Analyst

before their collapse.
- CPC campaign's management
- KPIs analysis
•   Strong analytical skills

- Sales Partnership management
- Email marketing partnership management	•   Adaptable
- Reports for Sales insights
- Working across different cross-functional teams
•   Hands-on mentality

Natural problem-solver

Find out detailed information about Renata Souza,  

Renata Souza:

Renata Souza

Escola Superior de Propaganda e Marketing

Infnet Institute