Rene Acuna: Creative Director/Fashion Design in Venice, CA

• Executed general design consultations (including idea generation, marketplace evaluation and computerized drawings), to fashion clients • Developed full package apparel and accessories from concept to completion • Advised on store merchandising, brand direction and distribution once apparel package was created • Created logos, packaging and other design materials amplifying clients’ marketplace reach • Cast models, hire photographers and create general direction of ad campaigns, website shoots, fashion shows and look books.

• Collaborated closely with the director on set to interpret proper style and vision •. Keen attention to detail • Predicting and identifying new trends and opportunities in the marketplace •. Preparing weekly and monthly expenditure reports •. Skillful in preparing and working with tight costume budget • Researched and investigated accurate fabrics and designs to implement on the show • Coordinated and operated with designers, stylists, photographers, and celebrities to create a brand image that is unique

• Led design team and created the overall direction of vintage inspired surf label • Merchandised and built retail outlet reminiscent of vintage surf shop with a modern twist • Coordinated the wholesale operation of the Hydrolab brand, which sold in stores domestically and internationally and attended trade shows as lead buyer for retail outlet • Maintained press relationships and handled product pitches and send outs for product placement opportunities