Ecommerce Manager

Marketing & Sales

• Design and build dextersdeli.com
• Develop digital marketing and online content strategy
• Execute digital marketing across all channels (e.g., display, email, social)
• Create and manager CRM platform to maximize customer engagement and value
• Onboard and oversee 3rd party marketing agencies
• Determining asset needs and driving their creation including content, images, videos, graphics, blogs, etc.
• Concept, plan, and rollout comprehensive analytics infrastructure
• Manage all activity in relation to traffic acquisition, conversion and a/b testing, sales, and analytics and reporting across all online channels, including B2B site and needs of e-commerce
customers
• Refine corporate and commercial KPIs and providing actionable reports on an appropriate
cadence
• Manage 3rd party vendor relationships, leveraging existing tools to optimize site performance
and sales
•   Develop consistency in tracking and measurement to demonstrate ROI on digital marketing
programs and user experience improvements; ensure all vendors provide correct data
•   Oversee online product catalog data management and integrity
•   Translate business strategy into a relevant customer experience development plan leading to concrete user experience, content, and technical requirements
•   Created and maintained a sales budget and forecast based on trending performance on a daily, weekly, monthly and annual basis.
•   Continuously test and refine user experience to optimize for commercial objectives
•   Establish digital product management and merchandising strategy and oversee execution and optimization
•   Collaborate with customer service to ensure consistent delivery of the intended customer
experience

current market trends and ad sales
• Ensure a minimum of 97% in stock rate at all stores nation wide
• Provide sales and margin information to VPs and Senior management
• Calculate and execute ad lift both in sales and in margin rate
• Extreme attention to detail
• Work closely with the merchants and space planners to ensure the right products are going to the right stores to best drive sales

Inventory Manager, analyze sales

Find out detailed information about Rene Davis, Ecommerce Manager in Carlsbad, CA

Rene Davis: Ecommerce Manager in Carlsbad, CA

Rene Davis

San Diego State University