Rene Davis: Ecommerce Manager in Carlsbad, CA

• Design and build dextersdeli.com • Develop digital marketing and online content strategy • Execute digital marketing across all channels (e.g., display, email, social) • Create and manager CRM platform to maximize customer engagement and value • Onboard and oversee 3rd party marketing agencies • Determining asset needs and driving their creation including content, images, videos, graphics, blogs, etc. • Concept, plan, and rollout comprehensive analytics infrastructure • Manage all activity in relation to traffic acquisition, conversion and a/b testing, sales, and analytics and reporting across all online channels, including B2B site and needs of e-commerce customers • Refine corporate and commercial KPIs and providing actionable reports on an appropriate cadence • Manage 3rd party vendor relationships, leveraging existing tools to optimize site performance and sales • Develop consistency in tracking and measurement to demonstrate ROI on digital marketing programs and user experience improvements; ensure all vendors provide correct data • Oversee online product catalog data management and integrity • Translate business strategy into a relevant customer experience development plan leading to concrete user experience, content, and technical requirements • Created and maintained a sales budget and forecast based on trending performance on a daily, weekly, monthly and annual basis. • Continuously test and refine user experience to optimize for commercial objectives • Establish digital product management and merchandising strategy and oversee execution and optimization • Collaborate with customer service to ensure consistent delivery of the intended customer experience

current market trends and ad sales • Ensure a minimum of 97% in stock rate at all stores nation wide • Provide sales and margin information to VPs and Senior management • Calculate and execute ad lift both in sales and in margin rate • Extreme attention to detail • Work closely with the merchants and space planners to ensure the right products are going to the right stores to best drive sales