Creative Agencies

Poetry

Sports: recreational runner

Hiking
music: frequent concert visitor

Learning to play piano
writing: short stories

Broadcast planning has been my core occupation in the last 5 years (3 years at Mindshare, 2 years at Starcom). At Starcom I’ve worked in smaller client teams, which has given me the opportunity to get a better understanding of the full business planning process across different media types, from analyzing the market to executing campaigns and evaluating them. The most challenging and exciting part of this process for me was the strategic aspect, where we could sit down with the team and come up with the most impactful and creative ways to convey a certain message. My current ambition would therefore be to get more involved in a broader marketing function, so I can play a bigger role in this part of the process. My experience in working in client teams for different types of brands such as Samsung, Ford, Red Bull & Nintendo has given me a good indication of the opportunities here and it has excited me to learn more.


Contributed to overall media strategies by developing the radio and TV strategies for clients such as Samsung, Red Bull, Nintendo and Novartis 
Collaborated on a daily basis with digital/print/OOH planners to create cross media campaign ideas
Conducted research for target group analyses and market insights/trends 
Executed radio and TV campaigns from buying to evaluation
New business win of Spin Master
Worked closely with creative agencies

Consultant Digital & Communications

Find out detailed information about Renee Tan-van Maaren,  in Portland, OR

Renee Tan-van Maaren: in Portland, OR

Renee Tan-van Maaren