Creative Agencies

Fashion

Lifestyle

Outdoor

Yoga

Health & Fitness

Branding

Design

Typography

Illustration

Rhonda Hesse is a visionary creative strategist and design boss with excellent leadership skills and a proven track record in transforming brilliant ideas into reality. Expert in digital storytelling while delivering intuitive design solutions that are on trend and at the forefront of emerging technologies. 

She ensures that brand procedure is properly represented across all projects in the appropriate channel and prides herself on growth strategies with her signature on them. Being well-versed in social media, she is able to develop and implement a marketing approach across social landscapes that generate inbound leads, gains followers, and creates a positive image. She is a self-directed personable collaborator and team player that brings great talent and a positive attitude.



•	Execute package remediation to meet highly regulated domestic/international requirements  
•	Authoring, template creation/editing, scripting styles creation/editing for variable data documents
•	Design packaging snipe call-outs
•	Work within Master Control, a document management center
•	Thorough knowledge of pre-flighting files for print
•	Execute multi-language files with up to 36 languages
•	Familiar with Esko barcode software or barcode creation

Graphic Designer

• Creating branded graphic content for a lifestyle fashion brand such as social, banner ads, mood boards
• Art Directing, editing/retouching lifestyle and studio product photos for the eCommerce website

Sr. Graphic Designer

As Art Director at Highmark, one of the 5 brands managed by OFS, I oversee the creative process from concept to completion for the Highmark brand. Daily tasks include:

• Partnering with Product Applications Manager to prioritize project opportunities and set deadlines.
• Collaborate with other OFS designers remotely on projects and workload sharing.
• Maintain all relevant files, materials records.
• Incorporate marketing objectives and campaigns into creative strategies.
• Oversee total creative process: drive conceptualization, set the creative approach and strategy for success. Confirm deliverables and assign tasks to individual designers, including myself.
• Manage studio team and company expectations for scope and deadlines.
• Active passion for creativity and a high comfort level with digital technology. 
• Highly skilled in Adobe Creative Cloud (Photoshop, InDesign, and Illustrator). 
• An original thinker with instinctive design sense and style.


Art Director 

As a visionary thinker and excellent communicator who is an extremely motivated and a well organized Art Director with the following capabilities: 

•	On & offsite event branding
• 	Guide all creative projects using best design practices for all media types; digital campaigns, social digital, print, web & video
•	Lead a team and/or work independently to accomplish multiple projects and meet deadlines
•	Able to influence and promote ideas and proposals persuasively with a clear vision
• 	Concept & design all outreach collateral, front end web design, social marketing, presentation materials, giveaways and branding
• 	Develop innovative design campaigns for a variety of deliverables including environmental graphics
• 	Lead in creating new, fresh and compelling artwork as well as repurpose and adapting existing assets 
• 	Execution and management of all brand assets throughout the organization while meeting branding specifications 
• 	Review and proof all printing

Art Director

As Art Director, I served as lead creative on all assigned priorities and oversaw a team in taking projects from concept to completion. Duties included development, creation and production of consumer oriented marketing materials to include: packaging, advertising, catalogs, brochures, sales and POP materials, digital scrapbooking product development & design.

• Responsible for managing the art department: creative personnel, branding protocol, workflows, timelines, production budgets
• Proven record of idea generation, conceptualizing and visual execution
• Development, create and produce of consumer oriented marketing materials;  packaging, advertising, catalogs, brochures, sales and POP materials, digital scrapbooking product development & design
• Oversee art direction for all event collateral, including: concepts, illustration, tradeshow design, packaging, ads, invitations, etc.
• Manage multiple projects at the same time while meeting assigned deadlines
• Coordinate and interfac

Sr. Graphic Designer/Art Director

Advertising, design, branding, logo identity, packaging and web design

• Extensive international/domestic product packaging design experience
• Responsible for project origination to completion ranging from: packaging design, layout, color correction, photo editing, design, production of print advertising, logo design and sales materials
• Direct vendor contact to purchase, negotiate costs, manage and complete projects within budget

Senior Graphic Designer

Concept, design and printing of merchandising and collateral material such as:  consumer packaged goods, in-store signage, rebates, point of purchase displays, tradeshow materials, billboards, catalogs, promotions, sales tools, price lists, publications, any related support materials. 

• Five years of art direction in marketing, communications and creative industry
• International/domestic mass market, super store and commercial market design and production experience
• Interface with product managers to develop new products and new product packaging to meet market trends
• Interact with other departments on all aspects of production, costs and time lines
• Direction and layout of technical and creative product photo shoots
• Lead a team and/or work independently to accomplish multiple projects and meet deadlines

Find out detailed information about Rhonda Hesse,  in Newport Beach, CA

Rhonda Hesse: in Newport Beach, CA

Rhonda Hesse

Platt College