Rhonda Hesse: in Newport Beach, CA
Rhonda Hesse
![Profile avatar](https://content.malakye.com/media/uploads/images/personalprofiles/thumbs/639838_636688827613733234.jpeg)
Newport Beach | United States
Skills
No information
Interests
Branding
Design
Typography
Illustration
Industries
Creative Agencies
Fashion
Lifestyle
Outdoor
Yoga
Health & Fitness
Work experience
KavoKerr
Graphic Designer | 05/2019 - 05/2020
• Execute package remediation to meet highly regulated domestic/international requirements
• Authoring, template creation/editing, scripting styles creation/editing for variable data documents
• Design packaging snipe call-outs
• Work within Master Control, a document management center
• Thorough knowledge of pre-flighting files for print
• Execute multi-language files with up to 36 languages
• Familiar with Esko barcode software or barcode creation
Pink Blush
Sr. Graphic Designer | 09/2018 - 05/2019
• Creating branded graphic content for a lifestyle fashion brand such as social, banner ads, mood boards
• Art Directing, editing/retouching lifestyle and studio product photos for the eCommerce website
OFS Brands
Art Director | 01/2016 - 08/2018
As Art Director at Highmark, one of the 5 brands managed by OFS, I oversee the creative process from concept to completion for the Highmark brand. Daily tasks include:
• Partnering with Product Applications Manager to prioritize project opportunities and set deadlines.
• Collaborate with other OFS designers remotely on projects and workload sharing.
• Maintain all relevant files, materials records.
• Incorporate marketing objectives and campaigns into creative strategies.
• Oversee total creative process: drive conceptualization, set the creative approach and strategy for success. Confirm deliverables and assign tasks to individual designers, including myself.
• Manage studio team and company expectations for scope and deadlines.
• Active passion for creativity and a high comfort level with digital technology.
• Highly skilled in Adobe Creative Cloud (Photoshop, InDesign, and Illustrator).
• An original thinker with instinctive design sense and style.
Non-Profit
Art Director | 10/2011 - 04/2016
As a visionary thinker and excellent communicator who is an extremely motivated and a well organized Art Director with the following capabilities:
• On & offsite event branding
• Guide all creative projects using best design practices for all media types; digital campaigns, social digital, print, web & video
• Lead a team and/or work independently to accomplish multiple projects and meet deadlines
• Able to influence and promote ideas and proposals persuasively with a clear vision
• Concept & design all outreach collateral, front end web design, social marketing, presentation materials, giveaways and branding
• Develop innovative design campaigns for a variety of deliverables including environmental graphics
• Lead in creating new, fresh and compelling artwork as well as repurpose and adapting existing assets
• Execution and management of all brand assets throughout the organization while meeting branding specifications
• Review and proof all printing
J. Brenlin Design
Sr. Graphic Designer/Art Director | 08/2004 - 08/2009
As Art Director, I served as lead creative on all assigned priorities and oversaw a team in taking projects from concept to completion. Duties included development, creation and production of consumer oriented marketing materials to include: packaging, advertising, catalogs, brochures, sales and POP materials, digital scrapbooking product development & design.
• Responsible for managing the art department: creative personnel, branding protocol, workflows, timelines, production budgets
• Proven record of idea generation, conceptualizing and visual execution
• Development, create and produce of consumer oriented marketing materials; packaging, advertising, catalogs, brochures, sales and POP materials, digital scrapbooking product development & design
• Oversee art direction for all event collateral, including: concepts, illustration, tradeshow design, packaging, ads, invitations, etc.
• Manage multiple projects at the same time while meeting assigned deadlines
• Coordinate and interfac
Taste Unlimited, Inc.
Senior Graphic Designer | 06/2001 - 07/2004
Advertising, design, branding, logo identity, packaging and web design
• Extensive international/domestic product packaging design experience
• Responsible for project origination to completion ranging from: packaging design, layout, color correction, photo editing, design, production of print advertising, logo design and sales materials
• Direct vendor contact to purchase, negotiate costs, manage and complete projects within budget
Boone International
Art Director | 01/1997 - 06/2001
Concept, design and printing of merchandising and collateral material such as: consumer packaged goods, in-store signage, rebates, point of purchase displays, tradeshow materials, billboards, catalogs, promotions, sales tools, price lists, publications, any related support materials.
• Five years of art direction in marketing, communications and creative industry
• International/domestic mass market, super store and commercial market design and production experience
• Interface with product managers to develop new products and new product packaging to meet market trends
• Interact with other departments on all aspects of production, costs and time lines
• Direction and layout of technical and creative product photo shoots
• Lead a team and/or work independently to accomplish multiple projects and meet deadlines