Richard Castrejon: Always striving to be the best version. in Greater Los Angeles, California

• Generated new business through successful networking, trade show attending, and cold calling, resulting in me exceeding my quarterly sales goals by 10-20% per brand. • Copywriting as well as brand strategies to assist in generating additional revenue. • Utilize organization and communication skills to manage six brands (Bricks&Wood, Crenshaw Skate Club, RiverIsWild, J$, Norwood, & 20/20 Collections) over 100 accounts globally, including determining wholesale and retail prices, coordinating and executing sales meetings, and meeting production deadlines for in-season inventory. • Input data into the company database and drafted emails and monthly newsletters (MailChimp) for clients and potential clients.

• Making over 100 cold calls and cold emails per day, averaging two appointments per week. • Collating and maintaining client information in Salesforce. • Developing and implementing sales strategies, client service, and retention plans, and analyzing sales data to inform or update marketing strategies.

• Manage and balance 12 promotional project budgets per month to avoid exceeding assigned quotas, unnecessary expenditures, forecasting, accounting errors, required ROI, etc. • Create content and experiences designed to generate interest, acquire loyal new customers, and retain preexisting clients while achieving ROI percentages above 500 %. • Work alongside our business communication manager in creating an internal communication page with all departments ensuring all communication outlets are correct in the Jive. • Gather customer and marketing insights to inform outreach strategies, increase customer conversion, and generate more qualified leads. • Working in partnership with the creative team, copywriting, developing creative briefs, and guiding creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets. • Coordinate on-premise activations with accounts such as Dodgers & LAFC to bring impact to new and existing sponsors, including but not limited to signage creative, placement, internet marketing, etc. · Work with the legal department to execute deal memos and agreements. · Create all plans (production, promotion, logistics) of all events. · Develop Press Release to send to all partners for every release.

• Telemarketing buyers to attend trade show for Hall Of Flowers and LA Mens Market. • Booking certain buyers with flights, hotel, and appointments. • Ensuring that vendors had all products with them, while providing high level of customer service to buyers and vendors. • Making sure that the trade show visual was exceptional.

• Managing inventory through Full Circle. • Monitoring KPI reports, payroll, and scheduling for an average of 10 employees. • Collaborating with district manager weekly on sales data and conversion rate. • Temporary Hurley sub sale rep: assisting sales rep to conduct accurate information for prices, product information, and features to facilitate purchasing at Agenda Trade Show.

• Achieving quota from 23% to 30% • Manage the sales team, in conducting price points, and figuring out the total cost of the golf tournament. • Strategically planning/assigning 30 classmates’ potential buyers for golf tournament, while creating a prompt for the class, to guide them in selling tickets. • Selling 8 golf tickets to buyers, at the price of $450 each.

• Sold a total of 15 tickets in four days for comedy event. • Lead of Talent Management, making sure the comedians were taken care of. • Coordinator of the event, assigning classmates on what to put on the stage, how to put it. • Achieving cross promotion from Coyote Radio. • Street Marketing Team.