Skate

Snow

Surf

Snowboarding

Cooking

Skateboarding

Surfing

International travel

Freelance consultant

Specialist & Consultant

to the Action Sports and Lifestyle industry. Clients include PSD- formerly Pant Saggin Dezign; LiViTY Outernational; Soul Apparel.)
Consultant
• International Sales - Establish, develop and evaluate distributors internationally that align with company philosophy ensuring appropriate levels of distribution, sales, and marketing are met.
• Tiered Branded Focus - Develop strategic programs to enable brands to be sold in multiple different channels of distribution while keeping with brand authenticity.
• Organizational Improvement - Implement processes for accurate sales recording and tracking, order entry, inventory, packing, logistics and payments to decrease cost and increase efficiency.
• Logistics Management - Freight forwarder negotiations domestic / international, export/import and third party warehousing and distribution.

05/2016 - current
(Privately owned company selling Planar Magnetic Headphones. Estimated global annual sales $10 million.)
Regional Sales Manager
• Manage international and domestic accounts.
• Improved distribution in Canada by changing from dealer direct to distributor model, increasing sales and brand recognition. Continue to work directly with dealers to enhance Audeze in-store brand environment.
• Review and implement procedure for Audeze E-Commerce website increasing efficiency, decreased data entry mistakes and adjusted international shipping, saving company thousands of dollars a year.
• Responsible for Audeze on Amazon as a FBA vendor. Lead team to create copy, content and manage all day to day aspects of account. Launched Audeze on Amazon, grew sales from $0 to over $800,000.00 in two years. Established Brand Registry and worked with Chief Sales Officer & Chief Marketing Officer to build out enhanced brand content for product.
• Work with Apple/Ingram Micro in Canada, overseeing product inventory to have Ingram Micro supply Apple Canada.
• Oversee international and domestic trade shows and events from a product logistics and supply aspect.

Regional Sales Manager

(Privately owned company holding licenses for multiple brands including Lucky 13 and Felon Apparel.  Estimated global annual sales $4 million.)
International & Domestic In-House Territory Sales Manager
• Established and developed direct to retail accounts internationally from 100 to 165 in 24 countries, increasing international sales 25% during first year of employment.
• Manage all aspects of assigned domestic territory, increased sales 15% in two months.
• Improved current and rehabilitated broken account relationships.
• Travel to retailers to ensure understanding of brand direction, sales expectations and distribution channel mix.
• Work closely with marketing, product development, logistics and finance departments.
• Oversee international trade shows from inception through set-up and breakdown.

House Territory Sales Manager

06/2011 - 06/2013
(Privately owned company holding licenses for multiple brands including Shaun White Supply Co., Zoo York, World Industries, Mongoose, Airwalk, Flame Boy and Wet Willy. D6 Sports designs, manufactures, and distributes sporting goods in the action sports and wheel categories such as skateboards, bicycles, helmets, protective pads, water sports equipment and plastic ramp products. Estimated global annual sales $12 million.)
International Sales Manager
• Established and developed new distributors internationally from 1 to 18 in 24 countries.
• Increased sales 50% during initial first year of employment and increased 40% for second year.
• Developed and implemented projections and budgets for select season product lines.
• Extensive travel to ensure distributors understanding of brand direction, sales expectations and proper distribution channel mix.
• Worked closely with marketing, product development, logistics and finance departments.

International Sales Manager

10/2002 - 06/2005
(Privately owned marketing agency working with Disney, Warner Bros. and Upper Deck. Estimated annual sales $1 million.)
Sales Manager
• Increased sales over 25% by establishing brand identity and improving company image.
• Created and wrote monthly newsletter that increased street team base 300%.
• Implemented and managed execution of campaigns in national and regional niche markets creating a ground swell of brand awareness.
• Established and managed vendor relations (i.e., artist, outdoor media, street teams and print).

Sales Manager

01/1998 - 07/2002
(Privately owned company selling and distributing Etnies, éS, Emerica, and thirtytwo brands supporting footwear, apparel, and snow boot categories. Estimated global annual sales $150-$180 million.)
International Sales Manager (all brands)
• Managed International sales including 69 distributors in 45 countries and 4 in-house managers.
• Delivered $60 million in sales by growing distributor network and strengthening existing relationships.
• Qualified and selected distributors including monthly review of accounts receivables/payables.
• Established policies and procedures enabling seamless integration between the accounting, production and logistics departments.
• Initiated industry relations with athletes, distributors and manufacturers.
International Territory Sales Manager
• Increased number of territory distributors from 4 to 12 in 11 countries increasing sales from $2 million to $9 million across all four footwear and apparel brands in two years.
• Initiated performance-based contracts with distributors to ensure consistent global brand positioning.
• Traveled extensively to evaluate and resolve warehouse, logistics and retail issues.
• Managed regional brand activities including team tours, in store promotions, and point of purchase (POP) materials.

07/1993 - 12/1997
(Privately owned company selling and distributing DuFFs, Dukes and KCK brands supporting footwear, apparel and snow boots categories. Estimated global annual sales $15-$20 million.)
International Territory Sales Manager
• Developed and established new distribution territories in New Zealand, Australia, Japan, Canada and Latin America increasing sales from $1 million to $5 million in three years.
• Developed and implemented projections and budgets for territory.
• Involved with product from inception, design, sampling and manufacturing.

International Territory Sales Manager

Find out detailed information about Richard Farris, Freelance consultant in Laguna Niguel, CA

Richard Farris: Freelance consultant in Laguna Niguel, CA

Richard Farris