Skate

Snow

Surf

Art Director / Graphic Designer

Creative & Design

Richard is an experienced  Art Director/ graphic  designer/illustrator,  with work experience both as  an in-house designer, and  freelancer. His clients range  from action sports apparel  companies to the music  industry, to corporate  advertising and marketing.

Consultant for Apparel & Entertainmant Industries. Creative + Art Direction & Design of Graphic Apparel
Collections, Music Packaging, Editorial & Print Collateral.
CLIENTS INCLUDE: Surfer Magazine, Rip Curl, Warner Bros. Records, Capitol Records,
Split Clothing, Geffen Records, Hurley International, LOST Enterprises, Swell.com, Volcom,
Billabong, Pac Sun, McElroy Communications, Record Collection, Gotcha/MCD,
Shout Factory, Rent Control Inc., Oakley.

Associate Creative AND Art Director Consultant

• Art Direction, Graphic Design & Layout Production of High End Tool Packaging.
• Concept & Trouble Shoot Packaging Solutions with in-house team and outside vendors.
• Layout Graphic Design & Production of Print Ready Packaging files.

Senior Graphic Packaging Designer

(temp)
• Art Direction, Graphic Design & Cut N Sew Design of Sport and Lifestyle Knit Tops & Boardshorts
for Retail, Wholesale, Quick Strike & SMU programs: Concept, Design & Merchandising
• Contributed to overarching brand and seasonal category Creative Direction.
• Sourced Vendors and managed outside resources.

Senior Graphic Cut N Sew Designer

Art Direction, Graphic Design of Sport and Lifestyle Eyewear, Goggles, Helmets and Apparel collections
for Retail, Wholesale, Quick Strike & SMU programs: Concept, Design & Merchandising.
• Contributed to overarching brand and seasonal category Creative Direction;
innovation stories, design language, consumer / product segmentation, ensuring alignment between
eyewear & apparel categories.
• Initiated synergies with partnering groups; Sports Marketing, Eyewear Product & Sales teams,
driving an evolved point of view, proposing and implementing process constructs, calender objectives,
timelines, & creative processes.
• Wrote, developed & implemented a Creative Process for the Product Creative group. The process
includes roles and responsibilities for the group in its relation to the larger organization, the group's
internal review, product briefing and sign-off process, what the group does on a day to day basis as well
as on a longer term, more strategic basis, aligned to Luxottica. This process is currently being utilized in the Product Creative Group as the standard for the organization.
• Drove an evolved, contemporary, more effecient & market relevant creative point of view for the Snow
Goggle & helmet category. Initiated alignmet with Apparel Category partners in Milan & partnered with the Snow Goggle and Helmet category manager, creating a product construct that fosters Brand
storytelling alignment, color, graphic & branding segmentation and long term effeciency. This construct
was intended to and can be easily applied and implemented throughout the organization and be utilized in multiple product categories.
• Concepted and built the brand product release story and segmentation strategy for the entire 2020 year,
leading up to the 2020 Olympics; Eyewear, Apparel & Accesories. Collections are being supported by the Global Marketing team in Milan, and are the driving focus of the global Brand Campaign for the year 2020.
Product to be featured and segmented in various retail channels worldwide. Limited/exclusive SKUs to be
featured in Oakley retail store in Shabuya during the 2020 Olympics in Tokyo.
• On behalf of executive team, presented content to internal and global Sales and Marketing teams,
including but not limited to: Top level brand and creative strategies, product roadmapping, product
segmentation strategies, brand stories related to product.

1

Senior Product Creative Product AND Brand Narrative

Art Direction, Graphic Design of Mens + Womens Gobal Apparel collections for Retail, Wholesale,
Outlet, Quick Strike & SMU programs for Golf, Surf, Lifestyle & Printable Tee categories.
• Personally managed over 120 active styles per season, from concept to finished product,
including presenting to Executive Teams & Global Sales Partners.
• Initiated positive, collaborative & strategic relationships with merchandisers, designers,
sales teams, production and development partners & key wholesale account representatives.
• Directed and oversaw workload and calender deliverables of Jr. level designers in European office
as well as freelancers and independant contractors.
• Participated & partnered in creating Seasonal Creative Direction documents and inspiration guides
pertaining to color & graphics, trend, market relevance, brand initiatives, product strategy, design
language and innovation.
Noteable Accomplishments:
Developed and fostered realtionships with Internal Sales and external Buying teams from major key wholesale accounts, and identified opportunities for growth, creating actionable product that
resulted in:
- 15% growth in sales year over - Golf Category.
- 12% growth in sales year over - Printable Tees.
- Strategized with Merchandising & Product Development Teams for Printable Tees + Fleece,
increasing sku productivity, while reducing overall style count.

Senior Global Graphic Designer Apparel

Art Directed, desigedn mens seasonal tee shirt collections, SMU programs & collabs.
Presented seasonal product to Executive & Internal Sales Teams, implementing feedback into
collections. Reasearched the market and reported trend back to design teams, in order to
collaborate on seasonal design/creative direction. Managed printable development calendar & collaborated with Product Development & Merchandising teams. Managed work flow & Art Direction of jr. level graphic design team.

Senior Graphic Designer Apparel

Reported to Executive VP/Creative Director, Art Direction/Design of CD/LP packaging, posters & marketing materials, print & outdoor advertising campaigns. Acted as the liaison between record
label, artist management & recording artist. Budgeted & scheduled promotional & packaging photo
shoots. Collaborated with project managers & A&R Teams to execute calender deliverables.
Directed freelance illustrators, designers & photographers.
NOTEABLE ARTISTS: Red Hot Chili Peppers, Distillers, Linkin Park, The Living End.

Art Director

Designed men's & jrs. seasonal apparel collections; tee shirts & fleece, boardshorts, knits, wovens & SMU programs. Presented seasonal product to Executive & Internal Sales Teams, implementing
feedback into collections. Contributed to market research & trend analysis. Collaborated with product development & outside vendors ensuring timely delivery of product.

Graphic Designer Apparel

Designed men's & boy's seasonal apparel collections; mens & boys tee shirts, knits & wovens for the
HAWK SKATE APPAREL Brand. Designed label programs, seasonal catalogues, line guides &
promotional merchandise. Contributed to market research & trend analysis. Collaborated with development, merchandising & sales teams. Presented seasonal product to Executive & Internal
Sales Teams, implementing feedback into collections.  Worked with outside vendors ensuring timely
delivery of product.

Find out detailed information about Richard Goodheart, Art Director / Graphic Designer in Costa Mesa, California

Richard Goodheart: Art Director / Graphic Designer in Costa Mesa, California

Richard Goodheart