Photography

Hockey

Cooking.

Powersports

Powersports Consultant

Specialist & Consultant

I am a passionate Sales Manager, combined with a 22-year history in sales management in the Powersports industry.  I am proud to utilized consultative selling techniques throughout a multiple-level process. I Interact with executives and high-level decision-makers from small companies to Fortune 100 corporations. I have a proven record of success solving problems, managing multiple tasks, and following through with clients to ensure that expectations are met and exceeded.

The strengths that I have brought to my employers

-	Returned company to high profitability through increasing profit per deal by 20%. 
-	Grew responsive on the road market share to an overall sales increase of 72% followed next year by 33% the highest sales in company history.
-	Subject matter expert in consulting on implementing evaluations, developing sales training, setting-up lead generation marketing campaigns, devising Accessory Department training, Dealer Management software training, Facebook, Google services, and showroom layout and merchandising.
-	Played an integral role in setting up lead generation campaign triggering a 4.6% conversion rate over last year 3.3%.
-	Consistently exceed sales each year for 11 years straight by 30%. 
-	Achieved multiple Sales Awards
-	Collaborate with the key stakeholders and numerous department heads to introduce new procedures, streamline business process and increase profitability toward exceeding targeted goals.

My name is Richard, and I welcome the opportunity to connect with other leaders in the industry you can private message me or email me at richardhaffa01@gmail.com.  



I currently bring new perspectives into businesses from dealer and O&M perspective.  I am considered a Subject Matter Expert (SME) the field of sales and marketing.  I leverage my knowledge and abilities in conducting evaluations, developing sales training, setting-up lead generation marketing campaigns, devising Accessory Department training, Dealer Management software training, Facebook, Google services, and showroom layout and merchandising. I bring a wealth of knowledge and experience along with surefire ways to meet and exceed goals.

Here are a few ways I added value to my employer:

-	Subject matter expert in consulting and implementing evaluations, developing sales training, setting-up lead generation marketing campaigns, devising Accessory Department training, Dealer Management software training, Facebook, Google services, and showroom layout and merchandising.
-	Substantially improve productivity by increasing company social media footprint on Google and Facebook over 5 times.
-	Improve the customer views of Google campaign from 4,000 monthly google views to 43,000 within six months.
-	Increase Instagram and Facebook post reach from 500 a month to 10,653 posts reach a month within six months.
-	 Participate in diverse aspects of advertising including designing ads, handling pricing, marketing and creating advertising programs using Google Analytics and Facebook Insights.
-	Eliminate errors within the database that showed $6.5M in inventory over an actual of $800k resulting in an 88% decrease in tax liability.
-	Increase PMA backyard ownership from 45% to 85% within six months by expanding market share and establishing alliances.
-	Develop a customer purchase process with dealer departments that streamlined the process and led to 100% customer satisfaction.


My role in this position is to lead a small staff to proven results establishing demo days, events, and dealer training programs. I utilized my substantial experience in management, training, strategic planning, buying, budgeting, financial reporting and leadership qualifications in a fast-paced environment. I established sales goals, initiated cost containment processes, provided hands-on training and motivated personnel. 

I am well-informed in current best practices. I understand overall industry position and appropriate competitive strategies in market development. I am decisive yet flexible in responding to the continually changing demands of staff, customers and operations throughout the company to achieve and exceed budgeted sales and profits.

Here are a few ways I added value to my employer:

-	Effectively led Spyder Specialist team of two to proven results across establishing demo days, events, and dealer training programs.
-	Introduced new three-wheel rider education program in the assigned states and achieved a 90% increase by implementing the rider program.
-	Created a more responsive and market driven organization resulting in increased sales by 30%. 
-	Played an integral role in setting up lead generation campaign triggering a 4.6% conversion rate over last year 3.3% within six months. 
-	Trained, coached, and fostered employees' sense of accomplishment and boosting employee retention through implementing great people management skills.




Can-Am Spyder Business Manager - BRP. Eastern/Central USA

I am always growing as a manager and looking for ways to develop and expand dealership coverage.  I built close relationships, and I consistently follow up, close sales and drove results. I took the initiative to gain complete knowledge of products and services. Armed with information and preparation I deliver logical, consultative sales presentations in response to buyer needs.  I incorporated sales aids to augment performance and answer objections with facts and data.

Here are a few ways I added value to my employer:

-	Improved network dealer expansion from 56% to 80% aiding company in returning to increased profitability.
-	Designed new hire training programs and leadership training programs for Dealer Development Managers to equip employees with the tools to achieve company targeted goals.
-	Implemented and overseen retail environment projects.
-	Recruited, trained, and coached up 38 new dealers in all areas of company software, product training, accessories, showroom layout and merchandising. 




Dealer Development Manager: Eastern US - BRP. Northeast/Southeast USA

I am focused District Manager concentrated on growing the market share for the region. I was instrumental in bringing in new processes, setting up office procedures using existing company procedures and programs. I was successful in identifying and capitalizing upon market opportunities to drive revenue and profit growth. 

Here are a few ways I added value to my employer:

-	Increased watercraft market share and generated revenues my 1st year from 47% to 56%.
-	Exceeded sales objectives on a regular basis by 110% consecutively for five years.
-	Improved sales levels and expanding market share through strategic planning and effective lead generation programs.
-	Optimized network coverage by opening 12 new dealers enhancing company profits and market share.
-	Led the largest district with 32 dealers within the areas of VA, WV, PA, MD, and KY with the highest dealer count and sales volume within the company.
-	Grew responsive road market share to an overall sales increase of 72% followed next year by 33% the highest sales growth in the company.



District Sales Manager: VA, WV, PA, MD, KY - BRP. Fredericksburg, VA

I am a process driven General Sales Manager keying on employee training to deliver expectations and unparalleled customer service.  Developing and managing sales process to increase profit in all profit centers, 

Here are a few ways I added value to my employer:

-Successfully increased the unit volume of the dealership from selling 300 units to 1600 units yearly.  Consistently exceed sales each year for 11 years straight by 30%.
-	Headed a 50% market share of watercraft within a 50-mile radius of six competitors.
-	Supervised and trained a staff of 5 sales representatives and 2 finance representatives emphasizing sales performance and high standards of operations.
-	Recommended by the District Manager for a position with BRP because of superior job performance. 



General Sales Manager

Find out detailed information about Richard Haffa, Powersports Consultant 

Richard Haffa: Powersports Consultant

Richard Haffa