Richard Haffa: Powersports Consultant
Richard Haffa

Powersports Consultant
United States
Skills
No information
Interests
Photography
Hockey
Cooking.
Powersports
Industries
No information
Work experience
RH Powersports Consulting
Powersports Consultant | 05/2018 - Current
I currently bring new perspectives into businesses from dealer and O&M perspective. I am considered a Subject Matter Expert (SME) the field of sales and marketing. I leverage my knowledge and abilities in conducting evaluations, developing sales training, setting-up lead generation marketing campaigns, devising Accessory Department training, Dealer Management software training, Facebook, Google services, and showroom layout and merchandising. I bring a wealth of knowledge and experience along with surefire ways to meet and exceed goals.
Here are a few ways I added value to my employer:
- Subject matter expert in consulting and implementing evaluations, developing sales training, setting-up lead generation marketing campaigns, devising Accessory Department training, Dealer Management software training, Facebook, Google services, and showroom layout and merchandising.
- Substantially improve productivity by increasing company social media footprint on Google and Facebook over 5 times.
- Improve the customer views of Google campaign from 4,000 monthly google views to 43,000 within six months.
- Increase Instagram and Facebook post reach from 500 a month to 10,653 posts reach a month within six months.
- Participate in diverse aspects of advertising including designing ads, handling pricing, marketing and creating advertising programs using Google Analytics and Facebook Insights.
- Eliminate errors within the database that showed $6.5M in inventory over an actual of $800k resulting in an 88% decrease in tax liability.
- Increase PMA backyard ownership from 45% to 85% within six months by expanding market share and establishing alliances.
- Develop a customer purchase process with dealer departments that streamlined the process and led to 100% customer satisfaction.

BRP
Can-Am Spyder Business Manager - BRP. Eastern/Central USA | 02/2017 - 03/2018
My role in this position is to lead a small staff to proven results establishing demo days, events, and dealer training programs. I utilized my substantial experience in management, training, strategic planning, buying, budgeting, financial reporting and leadership qualifications in a fast-paced environment. I established sales goals, initiated cost containment processes, provided hands-on training and motivated personnel.
I am well-informed in current best practices. I understand overall industry position and appropriate competitive strategies in market development. I am decisive yet flexible in responding to the continually changing demands of staff, customers and operations throughout the company to achieve and exceed budgeted sales and profits.
Here are a few ways I added value to my employer:
- Effectively led Spyder Specialist team of two to proven results across establishing demo days, events, and dealer training programs.
- Introduced new three-wheel rider education program in the assigned states and achieved a 90% increase by implementing the rider program.
- Created a more responsive and market driven organization resulting in increased sales by 30%.
- Played an integral role in setting up lead generation campaign triggering a 4.6% conversion rate over last year 3.3% within six months.
- Trained, coached, and fostered employees' sense of accomplishment and boosting employee retention through implementing great people management skills.

BRP
Dealer Development Manager: Eastern US - BRP. Northeast/Southeast USA | 11/2013 - 02/2017
I am always growing as a manager and looking for ways to develop and expand dealership coverage. I built close relationships, and I consistently follow up, close sales and drove results. I took the initiative to gain complete knowledge of products and services. Armed with information and preparation I deliver logical, consultative sales presentations in response to buyer needs. I incorporated sales aids to augment performance and answer objections with facts and data.
Here are a few ways I added value to my employer:
- Improved network dealer expansion from 56% to 80% aiding company in returning to increased profitability.
- Designed new hire training programs and leadership training programs for Dealer Development Managers to equip employees with the tools to achieve company targeted goals.
- Implemented and overseen retail environment projects.
- Recruited, trained, and coached up 38 new dealers in all areas of company software, product training, accessories, showroom layout and merchandising.

BRP
District Sales Manager: VA, WV, PA, MD, KY - BRP. Fredericksburg, VA | 08/2007 - 11/2013
I am focused District Manager concentrated on growing the market share for the region. I was instrumental in bringing in new processes, setting up office procedures using existing company procedures and programs. I was successful in identifying and capitalizing upon market opportunities to drive revenue and profit growth.
Here are a few ways I added value to my employer:
- Increased watercraft market share and generated revenues my 1st year from 47% to 56%.
- Exceeded sales objectives on a regular basis by 110% consecutively for five years.
- Improved sales levels and expanding market share through strategic planning and effective lead generation programs.
- Optimized network coverage by opening 12 new dealers enhancing company profits and market share.
- Led the largest district with 32 dealers within the areas of VA, WV, PA, MD, and KY with the highest dealer count and sales volume within the company.
- Grew responsive road market share to an overall sales increase of 72% followed next year by 33% the highest sales growth in the company.
Fredericksburg Motor Sports. Fredericksburg, VA
General Sales Manager | 08/2007 - 08/2007
I am a process driven General Sales Manager keying on employee training to deliver expectations and unparalleled customer service. Developing and managing sales process to increase profit in all profit centers,
Here are a few ways I added value to my employer:
-Successfully increased the unit volume of the dealership from selling 300 units to 1600 units yearly. Consistently exceed sales each year for 11 years straight by 30%.
- Headed a 50% market share of watercraft within a 50-mile radius of six competitors.
- Supervised and trained a staff of 5 sales representatives and 2 finance representatives emphasizing sales performance and high standards of operations.
- Recommended by the District Manager for a position with BRP because of superior job performance.