Richard Igros: Account Manager in Walnut, CA

Convert client vision into business plans, marketing strategies, product development pipelines; set launch calendars to ensure successful timing, positioning, promotions and differentiation. • Utilize excellent understanding of marketing and subject matter to execute all aspects of digital marketing including digital inbound engagement (social media and content) as well as digital outbound direct marketing (SEO, SEM, PPC, affiliate and social advertising). • Maintain and grow the email subscriber database including list hygiene, privacy and opt-in/opt-out standards. • Implement online awareness strategies and campaigns to enhance an online presence to increase new business by 45%. • Maintain and create a thorough competitive intelligence analysis on all competitive brands and industry insights; conduct trend reviews and overall category marketing research, including end user data.

Developed and executed global marketing campaigns driving profits through new product development, innovative outbound marketing, pricing and R&D strategies. • Responsible for budgeting, forecasting and sales goals to support brand growth, financial objectives and supply chain planning. • Designed and implemented email generating/nurturing campaigns to create qualified leads, which increased global sales (68%). • Tracked, communicated and adapted marketing tactics based on data analysis and product performance. • Produced hard and soft copy sales support tools promoting key message points, selling strategies, and product performance characteristics emphasizing features and benefits. • Partnered with sales for product launches, tradeshow and event planning, and social media platforms. Ensure branding is consistent across all channels. • Redeveloped and managed an online loyalty program with over 300 products servicing 500+ doctors throughout North America. In the process, nurtured supplier relationships to secure inventory from of competitor products through negotiations and leveraging merchandise opportunities and promotional offers – increased the program revenue by 41%.

Lead the launch of a new website and digital campaigns - from strategic positioning, core look implementation, promotional distribution strategy, and inbound/outbound marketing communications for dental and cosmetics services. • Identified areas in which certain products and/or services would bring in new business and support existing product lines, also working with operations and purchasing to ensure target cost and accurate delivery dates. • Designed sales promotions and establish partnerships with local Mommy Bloggers to introduce services and promote patient experiences. • Provided creative, strategic insight and direction regarding copy and content approaches, calls to action and promotional strategies. • Developed and monitor an email and direct mail programs directed to B2B and B2C lines of business. • Generated a strong online presence and community including bloggers and consumer outreach programs, particularly online education, how-to video’s tied to product discounts and offers, ensuring a solid ROI. • Spearheaded brand ambassador programs with influential doctors to gain exposure and engage new customers.

Analyzed broad market opportunities and tying them to corporate core competencies for sustainable step-out growth strategies. Produced integrated communication plans for intent and conversion campaigns, which consisted of positioning, key message strategy, creative direction and market prioritization for Adventures by Disney® and Aulani – A Disney Resort & Spa. • Oversaw social media and external Public Relations partners. Develop and implement brand-building calendars and initiatives in support of integrated marketing and communications campaigns. • Created and presented sales training and incentive programs directed to multiple lines of business throughout product launch campaigns. • Successfully identified and opened B2B & B2C sales channels for a broad launch of newly designed vacation tours throughout the travel and leisure gap season – increasing bookings by 35% during gap season. • Analyzed competition, consumers and perform market research to recommend expansion for new markets, new product lines and create long term development strategies that support double digit corporate growth. • Maintained current competitive intelligence reports, conducted trend reviews, and marketing research reviews for multiple product lines as well as industry specific data.

Supported creative development & strategic tactics for promotional campaigns & seasonal offers through print, electronic media, social media, web content and industry news. • Copy wrote, monitored and managed social media communications and blog content for an audience of 5K+ travel agents & wholesalers. • Constructed marketing ingredient and claims copy to support all packaging and collateral pieces. • Managed creative development for promotional campaigns & seasonal offers for retail ticket channels. • Created marketing collateral for the $1.2B re-launch of the Disney California Adventure® Park.

Developed systems, tools and metrics to effectively monitor, evaluate and report the effectiveness of the marketing and educational programs. • Led the new business development initiative in the Southern California region by prospecting new potential business opportunities, cold calling, setting up appointments, and conducting due diligence. • Created and delivered presentations to financial planners and sales teams for DTC usage. • Assisted clients to place marketing plans into actions, which lead to increased exposure and added revenue. • Developed, planned and executed a strong brand presence at events including distributor events and major tradeshows. • Drove from inception to completion various multi-touch marketing campaigns tailored to targeting specific market demographics, which resulted in $8M+ in retirement assets & $11M+ in business. • Managed a budget of $1.2M and directed a team (3) to develop creative strategies, online tactics, trade shows, corporate events, conferences, seminars, and cultural celebrations. • Established responsibilities and expectations of internal and external vendors on various events and seminars to coordinate booking, catering, print/digital collateral and booth aesthetics.