Richard Montanez: in Corona, CA

Responsible for $800MM+ in annual sales, creating customer & consumer growth strategies, customer merchandising contracts, developing national & regional marketing programs (digital & print), financial operating allocation & management, internal & external execution tactics, portfolio management, and talent acquisition Leads 15 Key Account Managers & 3 Sales Coordinators Mentored and developed sales leaders through expanding capability, supporting career advancement & promotions, and providing new critical experiences Established and maintained strong relationships with key customers such as: 7-11 SoCal, NorCal Director of Sales, Circle K Western Vice President, AMPM Director of Marketing & General Managers, CVS West Div. Marketing Director, Cardenas President & Vice President, Superior Chief Operating Officer, Grocery Outlet Vice President, Northgate Vice President, El Super Vice President, Vallarta Vice President, and Terrible Herbst Director of Sales

$127MM annual sales; zone covered East Los Angeles, San Gabriel Valley, and the Antelope Valley Led 18 Sales & Operation Managers, 3 Administrators, and 270 total employees Delivered full year sales plan in both 2016 & 2017 and met route delivery service targets at +98% across all market formats In 2017, successfully implemented new Performance Pay change for all full-time sales employees, launched Geographic Enterprise Systems (GES), and Blue Print Merchandising (first time done at Frito Lay North America). Changes were led with no labor disruptions (beat full year sales plan by +570K) Established a healthy work environment through personal employee connections such as: implementing recognition programs, employee appreciation weeks, sales contest, warehouse cook-outs, holiday celebrations, safety day, and new hire mentorship (improved total employee retention) Secured $200K+ in facility upgrades due to new employee ownership and pride within the zone Led the Southwest Region in 2017 in Safety with the largest reduction of vehicle collisions and work place injuries Established and maintained strong relationships with key customers such as: Walmart Market Managers, Stater Bros. District Managers, Albertsons District Managers, Superior District Mangers and Food 4 Less District Managers which led to incremental space

$70MM in annual sales, led 11 District Sales Managers & Supply Chain Operators Created a positive work environment by removing day to day obstacles preventing the sales team from reach their goals, implemented new employee Performance Pay change without labor disruptions Mentored and developed sales leaders through expanding capability, supporting career advancement & promotions, and providing new critical experiences Customer wiring through establishing positive relationships/partnerships with key decision makers

Responsible for creating zone financial operating plan Implemented new financial oversight processes that eliminated unnecessary spending without compromising sales Closely monitored sales performance and controllable expenses (customer billing, product damage or expired goods, employee safety, retention, hours, and efficiencies) Collaborated with manufacturing and supply chain leaders to accurately forecast product considering seasonality, price points, and promotional timing

Liaison lead between Pepsico HQ National Customer Team and the Frito Lay CA. Region, responsible for delivering sales plan across the California & Nevada markets, building strong relationships with Walmart Divisional and Regional General Managers, creating regional growth strategies, gained internal and external alignment, execution tactics, and developing consumer marketing programs Led a team of three Walmart Account Managers responsible for market visits/checks, program execution, market & store manager meetings, and securing incremental display locations Received the "Award of Excellence" for outstanding sales results in 2014

Responsible for all Frito Lay sales results and promotional activities related to Target, Kmart, CVS, Walgreen's, Rite Aid, Dollar General, Family Dollar, Big Lots & Dollar Tree Implement local strategies, coordinate customer meetings, establish strong customer relationships Received the 2011 Target Customer Team "Above & Beyond" Award for leading the country in sales growth Received the 2012 Target Customer Team "KAM of the Year" Award, finishing the year with double digit growth and best in the country

Responsible for growing the Independent Business channel by gaining additional space through increased assortment, new fixture placements, consumer marketing, program incentives, and promotional execution Delivered the largest sales growth increase within the Independent Business channel

Led all hiring, sales route staffing, and safety for the City of Industry zone Implemented new retention strategies and tactics such as: new hire mentorship program, 30/60/90 day reviews & employee feedback, follow up cross training, new trainer requirements, and rotating schedule to ensue new employees were able have preferred days off (holidays, weekends, special days) Awarded 2008 CA. Region Safety & Staffing Leader of the Year

Led a team of 16 Sales Representatives; responsible for delivering weekly sales plan, customer promotion execution, building sales capabilities, team building, and store manager business reviews Organized and led customer meetings with District Managers from Stater Bros., Albertsons, and Walmart to develop specific growth strategies that would deliver incremental sales Received the 2007 Super Market Format "District Sales Leader of the Year" Award for the Inland Empire Zone Presented with the Frito Lay Sales "Ring of Honor" Award for 2007

Serviced customer accounts and presented incremental growth opportunities Executed weekly sales initiatives and communicated sales results to store management Trained and mentored new hires to become certified Frito Lay Sales Representatives