Richard Montanez: in Corona, CA
Richard Montanez
Corona | United States
Skills
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Interests
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Industries
Streetwear
Work experience
Frito-Lay North America Inc
Southwest Region Director of Sales | 03/2018 - 05/2020
Responsible for $800MM+ in annual sales, creating customer & consumer growth strategies, customer
merchandising contracts, developing national & regional marketing programs (digital & print), financial
operating allocation & management, internal & external execution tactics, portfolio management, and talent acquisition
Leads 15 Key Account Managers & 3 Sales Coordinators
Mentored and developed sales leaders through expanding capability, supporting career advancement & promotions, and providing new critical experiences
Established and maintained strong relationships with key customers such as: 7-11 SoCal, NorCal
Director of Sales, Circle K Western Vice President, AMPM Director of Marketing & General Managers,
CVS West Div. Marketing Director, Cardenas President & Vice President, Superior Chief Operating
Officer, Grocery Outlet Vice President, Northgate Vice President, El Super Vice President, Vallarta Vice
President, and Terrible Herbst Director of Sales
Frito-Lay North America Inc
Zone Sales Director | 06/2016 - 03/2018
$127MM annual sales; zone covered East Los Angeles, San Gabriel Valley, and the Antelope Valley
Led 18 Sales & Operation Managers, 3 Administrators, and 270 total employees
Delivered full year sales plan in both 2016 & 2017 and met route delivery service targets at +98% across all market formats
In 2017, successfully implemented new Performance Pay change for all full-time sales employees,
launched Geographic Enterprise Systems (GES), and Blue Print Merchandising (first time done at Frito Lay North America). Changes were led with no labor disruptions (beat full year sales plan by +570K)
Established a healthy work environment through personal employee connections such as: implementing
recognition programs, employee appreciation weeks, sales contest, warehouse cook-outs, holiday
celebrations, safety day, and new hire mentorship (improved total employee retention)
Secured $200K+ in facility upgrades due to new employee ownership and pride within the zone
Led the Southwest Region in 2017 in Safety with the largest reduction of vehicle collisions and work
place injuries
Established and maintained strong relationships with key customers such as: Walmart Market
Managers, Stater Bros. District Managers, Albertsons District Managers, Superior District Mangers and Food 4 Less District Managers which led to incremental space
Frito-Lay North America Inc. - Inland Empire Zone / Rancho Cucamonga Facility
Zone Sales Director | 10/2015 - 06/2016
$70MM in annual sales, led 11 District Sales Managers & Supply Chain Operators
Created a positive work environment by removing day to day obstacles preventing the sales team from reach their goals, implemented new employee Performance Pay change without labor disruptions
Mentored and developed sales leaders through expanding capability, supporting career advancement & promotions, and providing new critical experiences
Customer wiring through establishing positive relationships/partnerships with key decision makers
Frito-Lay North America Inc
Zone Business Manager | 07/2015 - 10/2015
Responsible for creating zone financial operating plan
Implemented new financial oversight processes that eliminated unnecessary spending without
compromising sales
Closely monitored sales performance and controllable expenses (customer billing, product damage or expired goods, employee safety, retention, hours, and efficiencies)
Collaborated with manufacturing and supply chain leaders to accurately forecast product considering
seasonality, price points, and promotional timing
Frito-Lay North America Inc
Walmart Regional Sales Manager | 03/2013 - 07/2015
Liaison lead between Pepsico HQ National Customer Team and the Frito Lay CA. Region, responsible
for delivering sales plan across the California & Nevada markets, building strong relationships with Walmart Divisional and Regional General Managers, creating regional growth strategies, gained internal and external alignment, execution tactics, and developing consumer marketing programs
Led a team of three Walmart Account Managers responsible for market visits/checks, program
execution, market & store manager meetings, and securing incremental display locations
Received the "Award of Excellence" for outstanding sales results in 2014
Frito-Lay North America Inc
Region Key Account Manager | 04/2011 - 03/2013
Responsible for all Frito Lay sales results and promotional activities related to Target, Kmart,
CVS, Walgreen's, Rite Aid, Dollar General, Family Dollar, Big Lots & Dollar Tree
Implement local strategies, coordinate customer meetings, establish strong customer relationships
Received the 2011 Target Customer Team "Above & Beyond" Award for leading the country in sales
growth
Received the 2012 Target Customer Team "KAM of the Year" Award, finishing the year with double digit
growth and best in the country
Frito Lay
Account Community Development Manager | 12/2009 - 04/2011
Responsible for growing the Independent Business channel by gaining additional space through
increased assortment, new fixture placements, consumer marketing, program incentives, and promotional execution
Delivered the largest sales growth increase within the Independent Business channel
Frito Lay
Safety & Staffing Leader | 06/2008 - 12/2009
Led all hiring, sales route staffing, and safety for the City of Industry zone
Implemented new retention strategies and tactics such as: new hire mentorship program, 30/60/90 day
reviews & employee feedback, follow up cross training, new trainer requirements, and rotating schedule to ensue new employees were able have preferred days off (holidays, weekends, special days)
Awarded 2008 CA. Region Safety & Staffing Leader of the Year
Frito Lay
Sales District Leader | 06/2004 - 06/2008
Led a team of 16 Sales Representatives; responsible for delivering weekly sales plan, customer
promotion execution, building sales capabilities, team building, and store manager business reviews
Organized and led customer meetings with District Managers from Stater Bros., Albertsons, and Walmart to develop specific growth strategies that would deliver incremental sales
Received the 2007 Super Market Format "District Sales Leader of the Year" Award for the Inland Empire
Zone
Presented with the Frito Lay Sales "Ring of Honor" Award for 2007
Frito Lay
Route Sales Representative | 03/1998 - 06/2004
Serviced customer accounts and presented incremental growth opportunities
Executed weekly sales initiatives and communicated sales results to store management
Trained and mentored new hires to become certified Frito Lay Sales Representatives