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Art Director

Creative & Design

Seasoned, competent, and highly capable professional, offering more than 15 years of comprehensive management experience, complemented with solid expertise in the creative field, marketing, art direction, and customer service. Reputed for boosting organizational profitability and performance through high-impact business strategies. Possess visionary leadership and motivational skills with proven adeptness in identifying complex problems utilizing gathered information to evaluate and develop options and to implement strategic solutions. Known as an articulate communicator, capable of relating comfortably and effectively with people at all levels and from diverse backgrounds. 

• Oversee company art department by hiring, training, assigning, scheduling, and mentoring staff
• Established art department standards for production, productivity, quality, and client service
• Ensure team adheres to current processes, identifies opportunities for continuous improvement, 
  and proposes and creates processes and tools to support design operations
• Collaborated with marketing and sales divisions in creating marketing plans, aligning team  
  priorities with business objectives to deliver high-quality work on time and on budget
• Develop presentation approaches, styles, and techniques for the team to implement
• Analyze market trends, consumer needs, and the competitive landscape, and track campaign 
  Performance
• Responsible for the creative launch of a new eCommerce platform with BeSpoke Technology 
  which has generated over $1m of revenue since May for over 6,000 plus schools.


Developed visual marketing programs across print and digital, created engaging collaterals and maximized customer emotional response. Collaborated with product development as well as marketing staff, and led a cross-functional team of graphic designers, copywriters, social media experts, photographers, videographers, and project managers. Managed resources, set production schedules, ran brainstorming sessions and drove creative thinking. Approved art designed by the team and ensured achievement of marketing goals. Reviewed presentation of final concepts, delivered quality assurance and fostered collaborative environment. Monitored project progress, liaised with strategic partners for product creation, and applied industry best practices. 

• Recipient of 200 Best Advertising Photography award for outstanding creative direction of Silver Wave photoshoot.
• Grew YoY revenue and sessions by respectively 192% and 58% in 2018.
• Generated 6,366% increase in email list as well as 8% growth in email revenue % of total DTC revenue.
• Increased revenue from $700K in 2018 to over $4M in 2020.
• Delivered 2.27% conversion rate in 2020.
• Manage the creative process from concept to completion
• Translate marketing objectives into clear creative strategies
• Work closely with multidisciplinary project teams, particularly IT
• Lead and direct the creative team in the production of all marketing collateral
• Ensure visual communication and brand standards are met
• Oversee client pitches and proposals
• Oversee profitability, deliverables, timelines, and budgets
• Meet with upper management to explain campaign strategies and solutions
• Review work, troubleshoot, and provide feedback to creative and marketing teams
• Remain actively involved in educating the  staff on creative initiatives
• Manage and cultivate the career development of staff members, including photographers, and web developers
• Oversee all photoshoot, video shoot, and product photography studio shoots to meet all expectations

Creative Director

Ran creative sessions for online magazines and oversaw all aspects of projects from ideation to execution. Headed creative direction across all online services and programs, mentored team members and fostered cross-functional collaboration with account, strategy, and copywriter teams. Managed pitching/proposal process and directed creation of concepts for projects/campaigns.

• Established creative programs and design concepts, ensuring the achievement of quality standards and business objectives.


Creative Director / Founder

Steered marketing and creative direction operations, carried out PR duties and administered an advertising budget of $1.2M. Managed ad placement across all media publications and ensured alignment with production standards. Directed PR agency and maximized coverage for all businesses. Led radio promotions, oversaw donations, and addressed community requests. Collaborated with all operating departments, developed creative standards, and coached a team of 5.

• Won multiple advertising awards such as Condé Nast Traveler 2018 Readers' Choice Award - #1 in Top 10 Hotels in Hawaii, TripAdvisor Certificate of Excellence 2018, and HAWAII Magazine 2018 Reader's Choice Award - Best Maui Hotel or Resort with Aloha Spirit to name a few.


Marketing Manager

Formulated marketing strategies and improved sell-in / sell-through of clothing. Created marketing materials including print ads, web banners, catalog pages, email blasts as well as press releases. Controlled marketing, advertising, and PR activities, coordinated marketing efforts, and drove marketing platforms expansion. Spearheaded worldwide planning and execution of trade shows, managed booths, and liaised with prospects as well as customers.

• Successfully delivered solutions to all creative and marketing needs across 3 umbrella brands.

• Create marketing strategies and tools to optimize the sell-in and sell-through of AFTCO tackle and AFTCO clothing, along with licensed clothing lines for Guy Harvey & Al Agnew.

• Produce marketing materials: print ads, catalog pages, web banners, e-mail blasts, press releases, store signs, brand P.O.P & marketing materials.

• Manage and coordinate all marketing, advertising, promotional, and public relations activities.

• Produce conventional marketing efforts and coordinate them with the e-commerce marketing team's efforts.

• Expand and develop marketing platforms and strategies to meet organizational objectives and competitive needs.

• Effectively plan and create digital marketing strategies in accordance with organizational goals, as well as advertising materials, both digital and print.
• Cultivate strong relationships with RVCA blogging community; ensure proper maintenance of company’s database of online contributors’ activities and contact information.
• Take full accountability in maintaining the social media pages of the company, including Facebook, Twitter, and Vimeo as well as all company-branded websites; efficiently accomplish tasks assigned by the Director of Marketing, including developing websites and digital tools.
• Carry out the planning and presentation of quarterly reports about the performance of website traffic and recommend solutions for improvement.
• Manage the monitoring of the digital footprint of RVCA athletes and advocates as well as the gathering of contents to be placed in websites; handle all digital and print brand communication, including B2C and B2B.

Digital Marketing Manager

• Efficiently designed, implemented, and managed marketing plans and creative strategies through online media.
• Assumed full accountability in administering and securing the annual marketing budget as well as the production and scheduling of all supplies needed for sales and marketing.
• Spearheaded the development of the website and online media reports presented in annual meetings for sales and marketing.
• Worked closely with the Sales and Marketing Department in conceptualizing and executing plans and procedures.
• Supervised the Digital Imaging Department and photo studios of seven companies under Billabong USA.

Web / Digital Imaging Manager

Digital Imaging Manager

Find out detailed information about Richard Pata, Art Director in Poulsbo, WA

Richard Pata: Art Director in Poulsbo, WA

Richard Pata

Orange Coast College

Platt College of Graphic Design