Richard Pata: Art Director in Poulsbo, WA

Developed visual marketing programs across print and digital, created engaging collaterals and maximized customer emotional response. Collaborated with product development as well as marketing staff, and led a cross-functional team of graphic designers, copywriters, social media experts, photographers, videographers, and project managers. Managed resources, set production schedules, ran brainstorming sessions and drove creative thinking. Approved art designed by the team and ensured achievement of marketing goals. Reviewed presentation of final concepts, delivered quality assurance and fostered collaborative environment. Monitored project progress, liaised with strategic partners for product creation, and applied industry best practices. • Recipient of 200 Best Advertising Photography award for outstanding creative direction of Silver Wave photoshoot. • Grew YoY revenue and sessions by respectively 192% and 58% in 2018. • Generated 6,366% increase in email list as well as 8% growth in email revenue % of total DTC revenue. • Increased revenue from $700K in 2018 to over $4M in 2020. • Delivered 2.27% conversion rate in 2020. • Manage the creative process from concept to completion • Translate marketing objectives into clear creative strategies • Work closely with multidisciplinary project teams, particularly IT • Lead and direct the creative team in the production of all marketing collateral • Ensure visual communication and brand standards are met • Oversee client pitches and proposals • Oversee profitability, deliverables, timelines, and budgets • Meet with upper management to explain campaign strategies and solutions • Review work, troubleshoot, and provide feedback to creative and marketing teams • Remain actively involved in educating the staff on creative initiatives • Manage and cultivate the career development of staff members, including photographers, and web developers • Oversee all photoshoot, video shoot, and product photography studio shoots to meet all expectations

Formulated marketing strategies and improved sell-in / sell-through of clothing. Created marketing materials including print ads, web banners, catalog pages, email blasts as well as press releases. Controlled marketing, advertising, and PR activities, coordinated marketing efforts, and drove marketing platforms expansion. Spearheaded worldwide planning and execution of trade shows, managed booths, and liaised with prospects as well as customers. • Successfully delivered solutions to all creative and marketing needs across 3 umbrella brands. • Create marketing strategies and tools to optimize the sell-in and sell-through of AFTCO tackle and AFTCO clothing, along with licensed clothing lines for Guy Harvey & Al Agnew. • Produce marketing materials: print ads, catalog pages, web banners, e-mail blasts, press releases, store signs, brand P.O.P & marketing materials. • Manage and coordinate all marketing, advertising, promotional, and public relations activities. • Produce conventional marketing efforts and coordinate them with the e-commerce marketing team's efforts. • Expand and develop marketing platforms and strategies to meet organizational objectives and competitive needs.

• Effectively plan and create digital marketing strategies in accordance with organizational goals, as well as advertising materials, both digital and print. • Cultivate strong relationships with RVCA blogging community; ensure proper maintenance of company’s database of online contributors’ activities and contact information. • Take full accountability in maintaining the social media pages of the company, including Facebook, Twitter, and Vimeo as well as all company-branded websites; efficiently accomplish tasks assigned by the Director of Marketing, including developing websites and digital tools. • Carry out the planning and presentation of quarterly reports about the performance of website traffic and recommend solutions for improvement. • Manage the monitoring of the digital footprint of RVCA athletes and advocates as well as the gathering of contents to be placed in websites; handle all digital and print brand communication, including B2C and B2B.