Certified ANA Marketing Professional Program

Related Coursework: Accounting, Business, Computer Science, Economics, Statistics

Bike

Golf

Lifestyle

Outdoor

Skate

Snow

Tech

Health & Fitness

Photography

Design

Mountains

Doggos

Proven marketing leader with a passion for brand building and a successful history developing and managing consumer-centric programs that drive engagement, acquisition, and retention.

Experienced sport, lifestyle, and consumer goods marketer who enjoys data- driven planning, process optimization, and creative problem solving to deliver inspired, insight-driven marketing.

Adept at working with large cross-functional teams and personally managing small solo operations. Known for grace under pressure and a sense of humor whether it's a 4am call time, the end of a grueling expo day, or an all-day strategy session.

• Translated and distilled national brand and product launch strategy into focused $600k regional integrated marketing plan encompassing field, experience, owned events, strategic partnerships, influencer , retail, sampling, and content in the sport and lifestyle segments.

• Managed all aspects of marketing activations for Northeast-based “CLIF Global Top Moments,” including Boston Marathon and Killington Ski World Cup, reaching over 500k consumers: trade show, experiential, athlete and influencer integrations, retail sampling, on-course support, content production, and more.

• Designed and launched first-ever CLIF Kids Ride Zone in market and managed deployment for 10 markets nationally resulting in 50+ event activations annually ranging from 3k-300k consumers per event.

• Developed key partnerships to optimize sales including Stratton Mountain Resort. Increased sales 1,100% in year one and made Stratton the highest earning resort per skier visit nationally.

• Led team of 40+ brand ambassadors (hiring, scheduling, payroll, training, performance management), managed 50-150 events annually (planning, budget, activation), retail and street team sampling, strategic partnerships, and developed regional athlete program.

Marketing Manager, Northeast

• Created and managed omni-channel marketing campaigns across digital, social, print, on-site, and field activations to significantly increase brand loyalty and new customer acquisition.

• Conducted consumer research via 5,000 in person interactions and created consumer journey from 3 years of CRM data to inform business strategy and design annual marketing plans with SMART metrics. Built insight-driven process for planning and execution to consistently exceed annual goals.

• Nurtured partnership network of 120+ key retailers to generate $25k referral sales increasing year-over year, launched group sales program with $22k sales, and created first ever gravity mountain bike demo center partner program that delivered $150k business value annually.

• Curated martech stack as part of cross-functional team to streamline operations and drive business growth. Evaluated and managed implementation of online booking, email marketing, and e-commerce platforms; digital asset management; and social media and business tools.

Marketing & Sales Manager

• Designed custom jerseys for events, sponsored teams and retail.
• Part time seasonal sales of winter hardgoods, softgoods and accessories.

Sales Associate

• Built sponsorship pitch decks and secured sponsor agreements.
• Coached team members on social media and managed team photo & video shoots.
• Designed team logo, branding, custom jerseys and apparel, and developed team website.
• Professionally represented team and sponsors as an athlete at races and in media.

Marketing Manager

• Oversaw all aspects of day to day operations.
• Inspired 5-8 person team and led in sales & service.
• Optimized weekly and seasonal orders.
• Organized 200 person charity ride with Tour de France rider and hometown hero Tom Danielson.

General Manager

Find out detailed information about Richard Patty,  in Medford, MA

Richard Patty: in Medford, MA

Richard Patty

Certified ANA Marketing Professional Program

University of Connecticut