Richard Patty: in Medford, MA

• Translated and distilled national brand and product launch strategy into focused $600k regional integrated marketing plan encompassing field, experience, owned events, strategic partnerships, influencer , retail, sampling, and content in the sport and lifestyle segments. • Managed all aspects of marketing activations for Northeast-based “CLIF Global Top Moments,” including Boston Marathon and Killington Ski World Cup, reaching over 500k consumers: trade show, experiential, athlete and influencer integrations, retail sampling, on-course support, content production, and more. • Designed and launched first-ever CLIF Kids Ride Zone in market and managed deployment for 10 markets nationally resulting in 50+ event activations annually ranging from 3k-300k consumers per event. • Developed key partnerships to optimize sales including Stratton Mountain Resort. Increased sales 1,100% in year one and made Stratton the highest earning resort per skier visit nationally. • Led team of 40+ brand ambassadors (hiring, scheduling, payroll, training, performance management), managed 50-150 events annually (planning, budget, activation), retail and street team sampling, strategic partnerships, and developed regional athlete program.

• Created and managed omni-channel marketing campaigns across digital, social, print, on-site, and field activations to significantly increase brand loyalty and new customer acquisition. • Conducted consumer research via 5,000 in person interactions and created consumer journey from 3 years of CRM data to inform business strategy and design annual marketing plans with SMART metrics. Built insight-driven process for planning and execution to consistently exceed annual goals. • Nurtured partnership network of 120+ key retailers to generate $25k referral sales increasing year-over year, launched group sales program with $22k sales, and created first ever gravity mountain bike demo center partner program that delivered $150k business value annually. • Curated martech stack as part of cross-functional team to streamline operations and drive business growth. Evaluated and managed implementation of online booking, email marketing, and e-commerce platforms; digital asset management; and social media and business tools.