Rick Dressler: Director, Media in los angeles

Leading integrated planning across 2K and Square Enix including planning & buying social, search, programmatic, display, video, CTV/OTT, linear TV, OOH & audio/podcasts. Recent first to market programs activated across Snapchat, TikTok, Twitch & Twitter. Crafted & deployed multiple custom measurement frameworks to connect disparate media channels like Linear and Connected TV to on-console game purchases & mobile app installs/monetization for advanced ROI evaluation. Gained alignment from C-Level executives on integrated brand launch, user acquisition and re-engagement campaigns. Assembled POVs & worked closely with clients through selection and onboarding of DMPs, CDPs, MMPs, Ad Servers, and in-game tracking mechanisms to improve campaign targeting, insights and attribution. Supervised agency wide organization of planning and reporting materials to provide added improved optimization capabilities. Oversaw a team of 15 on the Blizzard Entertainment account during a period of substantial growth managing up to $65M annually. Managed the company's largest mobile app launch (Hearthstone) including evergreen acquisition and re-engagement campaigns. Led the team through launching the award-winning 'Overwatch' game. Directed campaign elements including overarching strategy, channel allocations, custom programs, and award-winning audience focused digital strategies.

Coordinated media strategies and planning for Beats By Dre, Universal Music Group, and Tempur-Sealy ranging from album releases to large-scale product launches.

Played active role in all phases of planning and execution of both branding and direct response campaigns for PNC Bank, Milk PEP, Lunesta, DirecTV, Patek Philippe. Managed reporting and optimization, negotiated rates to achieve an aggressive eCPA for clients. Planned cross platform social campaigns. Vetted new vendors to provide clients with new, innovative solutions. education Syracuse University