Account Planning / Management / Business Development

Accounting & Finance

Plan and manage Johnson Controls Global Mobile Marketing initiatives: developed marketing and sales training
tablet and phone apps and rolled out to 12 countries and 9 languages for iOS and Android devices. Solid
understanding of batteries and value proposition for AGM / Gel.
• Account management, brand positioning and relaunch of Equipment Depot: (award winning rebrand campaign
and complete company repositioning & website: www.eqdepot.com
• Re-brand and launch new USC Language Academy website, promoted via paid programmatic & Facebook
advertising: www.international.usc.edu
• Re-brand and company positioning iBASEt, a technology company: www.ibaset.com
• Linear TV Media Placement for Burlington Store Openings in 300 Markets (local spot buys on major networks)
• Programmatic and PPC buys for University of Southern California
• Knowledgeable on advertising and AdTech trends, news, and direction particularly across attribution and omni-channel optimization
• Familiar with SalesForce, Zoho CRM

• Business planning, branding and marketing consultation.
• Project management and tactical execution.
• Start up marketing plans and programs for speed to market execution.
• Traditional / Digital Media placement

Principal

Mobile & Digital Marketing
• Managed two major accounts: Toyota Motor Sales (Toyota U.S.) & Alcon Medical.
• Strategic planning and management of high profile mobile / digital projects for B2B and B2C projects.
• Developed and implemented dealer and consumer mobile iOS and Tablet solutions to connect consumers to dealers and the OEM in phase I of a national digital / mobile strategy for Toyota.

Business Development / Sr. Account Director

•   Raised $500k private equity for 10% share & $20 MM credit line for growth.
•   Developed and launched unique line of specialty coffee for retail sale.
•   Developed product line and all branding components: packaging, web site, point of purchase, PR and all relevant
points of contact with the company and products.
•   Managed corporate structure, financials and operations.
•   Successful pilot in 95 Albertsons stores in Southern California and Nevada as well as internet sales.
•   Sold interest in September 2009.

Founder, President and CEO

• Co-Founded award winning creative boutique in Costa Mesa CA: 15 employees.
• Personal emphasis on business development, account planning
• Client roster included Fatburger Restaurants, Fleetwood Motor Homes, Kelley Blue Book, Autobytel, Line-X Bed
Liners and Coatings, SnugTop, La Salsa Restaurants, Orange County Business Journal, Experian Credit Services.
• Grew Kelley Blue Book On-line dealer advertising by 500% in first year of new campaign
• Fleetwood RV: Increased page count, size and overall brand impact of dealer materials while reducing cost
through careful dealer analysis and printing controls. Members OC AMA, Adclub.

Principal and Founding Partner

Security / DRM dot.com start up held multiple positions and roles.
•	orts with our
alliance partner EDS (Electronic Data Systems).
• Developed forward business models in banking, entertainment (content /digital rights management & monetization, digital security, and high level encrypted security for government.

Director Business Development / Marketing Manager

Responsible for the management of key clients and growth of this creative boutique
in Orange County, managing PIP Printing and New Horizons Computer Learning Centers.
•   Presented at national franchise sales and marketing meetings, significant franchisee exposure.
•   Increase franchisee participation in co-op programs and local store marketing, increasing overall ad budget by
7% and franchise sales 5%.

Account Manager/Supervisor

•   Responsible for the roll out of 30+ video games for Nintendo, Sega, Playstation.
•   Developed marketing plans, performed sales forecasting, structured budgets.
•   Led the internal and external creative teams in campaign development.
•   Planned and managed media placement and corresponding rate negotiations.
•   Directed package design, in store promotions, POP, retailer incentive programs, as well as special events and public relations for these products.
•   Launched most successful simulation game, Virtual Pool which is still selling today

Other
•   California native, surfer, swimmer, beach lifeguard and rescue boat crew member
•   Computer skills: Proficient with MS Office, SalesForce, CRM, Google, Facebook. Flurry

Product Manager

Find out detailed information about Rick Thrasher, Account Planning / Management / Business Development 

Rick Thrasher: Account Planning / Management / Business Development

Rick Thrasher

California State University