Riley Londres: International Communications Officer

-Managed social media content and strategy for the International Federation of Sport Climbing (IFSC) across Facebook, Twitter, Instagram and LinkedIn -Established and manage digital brand strategies for the IFSC related to events, the off-season and the Olympic Games Tokyo 2020 -Covered IFSC competitions live on social media and monitor the webcasting -Wrote IFSC event press releases and website copy during the 2019 IFSC competition season -Coordinated communication between the media and the IFSC in 2019 -Maintained IFSC event webpages using Joomla in 2019

-Planned, wrote and coordinated content for social media posts for multiple clients across several platforms -Created and distributed emails and newsletters using email platforms: Informz, Constant Contact, MailChimp -Conducted website, social media and email audits to maintain consistency and determine improvements -Maintained client event websites using Drupal -Prepared member and event marketing toolkits and company blog posts -Provided administrative support for the MarCom department, such as billing, office orders, scheduling and mail

-Executed social media strategies to promote YA book series on Twitter, Tumblr and Facebook -Connected with book bloggers to schedule book reviews and author interviews -Developed word of mouth campaign on Facebook and author website, increasing follower count -Assisted with final read-through and copyediting of the book

-Created and edited press releases for distribution to industry publications -Regularly updated company website using WordPress -Implemented the use of social media to share company news, events and opportunities -Maintained Metro’s CRM utilizing APTO, a database built on the Salesforce.com platform -Assisted in creating an internal process to establish standardization company-wide