Rob Arseneau: in portland, OR

• Primarily responsible for maintaining Rogue.com website with the most current and accurate information around events, news, and product always with a focus on engaging the customer and positively representing the brand. • Generated several brand marketing pieces for use both internally and externally, all intended to differentiate Rogue and generate customer interest. • Worked several company events, interacting with customers and fans and driving sales.

• Oversaw sales, profit and assortment goals for core office supply categories with annual sales of over $80 million. • Initiated and execute web and print assortment presentation, vendor selection, merchandise selection, product mix management, pricing strategy, and promotional strategy in support of annual strategic and financial goals. • Partnered with vendors to develop and implement unique sales driving plans by category, and negotiate marketing dollars to support initiatives.

• Establish the strategic direction and tactical plans for the technology division within Staples.com, addressing both business and consumer segments on-line and in print. • Manage a workgroup of ten, overseeing vendor relationships and advising on assortment planning for over $940 million in annual business. • Create an informative, dynamic, and differentiated on line shopping experience through development of enhanced content such as product selector tools, vendor shops, and streaming video. • Leverage analytical tools, search results, live testing, and customer reviews to enhance the website and ensure a positive shopping experience for the customer. • Collaborate with marketing, promotions, and creative teams to drive sales and profit and to maximize cross-channel synergies.

• Managed sales, profit, and assortment goals for multiple categories, accounting for over $400 million in annual sales volume • Initiated and executed web and print assortment presentation, vendor selection, merchandise selection, product mix management, pricing strategy, promotional strategy and presentation in support of annual strategic and financial goals. • Partnered with vendors to develop and implement sales driving plans by category, and negotiated marketing program dollars to support initiatives. • Developed and executed annual strategies for driving sales and margin, supporting cross-channel initiatives, and achieving competitive differentiation.

• Charter member of two person start up initiative that developed a comprehensive business machine selling strategy within Staples Business to Business division. • Managed over 40 vendors and $40 million in annual volume. • Re-designed and expanded Business Machine catalog to feature new and emerging products. • Coordinated roll out of new business leasing, extended service, and software licensing programs to nationwide sales force.

• Controlled distribution cycle and inventory levels of twelve hundred SKUs • Analyzed sales and inventory patterns to maintain a profitable order cycle and ensure maximum sales. • Worked closely with Divisional Merchandise Managers, product Managers, and vendors to produce optimal in stock levels at warehouses and stores.