Rob Harrah: in Carlsbad, CA
Work experience
Pacific Coast Spirits
Bar Manager | 06/2019 - 12/2020
• Assisted with social media and digital marketing campaigns
• Wrote and edited marketing materials, menus, product descriptions, and website content
• Created training and incentive program while managing staff recruitment and education
• Engaged in public relations events as a PCS representative
• Developed and presented digital marketing strategies
• Played a key role in curating, organizing, and consulting on all administrative documents
• Initiated developed and implemented process improvements regarding product and personnel
• Featured in Modern Luxury SD Magazine highlighting one of our most popular, original craft cocktails created by me
L'Auberg Del Mar Hotel
Bar Manager | 03/2017 - 11/2019
• Wrote and edited marketing materials, menus, product descriptions, and assisted with blog postings
• Developed the bar program and cocktails
• Partnered closely with the director of food and beverage to ensure timelines were met for staff training and product development
• Assisted with social media campaigns
• Initiated training and incentive programs.
• Created educational programs to improve staff knowledge and experience.
• Assisted with public relations by organizing events and attended events as a representative of L'Auberge
• Appointed to travel to Kentucky, hand-select barrels and customize bourbon exclusively sold at L'Auberge
Jazzy Marketing & Design
Marketing Intern | 01/2016 - 06/2016
• Posted to social media accounts via Hootsuite and Buffer
• Assisted in creating marketing strategies for client accounts
• Consolidated data into graphs and data sheets capturing online traffic in an effort to help improve digital marketing campaigns
• Tracked expenses and conducted research for overall company growth and new business proposals
• Managed client relationships with effective communication to ensure marketing vision was brought to fruition