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Health & Fitness

PRESIDENT

Executive

20+ years of leading integrated marketing and communications across traditional, digital and experiential platforms
for packaged goods, service and technology brands in a domestic, international and global capacity. Extensive experience
leading brands in all stages of development and budget levels. Taking big agency, market and brand experience
and applying it to smaller, boutique agencies and partners to help them grow.

DEFINING SKILLS: +   Developing effective integrated solutions regardless of budget
+   Identifying and solving problems quickly, in a creative manner
+   Building and restoring client/agency relationships
+   Consistently increasing billings and revenue
+   Streamlining and simplifying complex brand structures to drive efficiency and consistency

Brought in to "right the ship" both financially and culturally. Highlights include increasing revenue
by 300% in first 6 months and driving the agency's highest profits in both dollars and margin in first 18 months.
Created a new structure that led to greater efficiency and effectiveness. Led business development, driving record
revenue and client wins in retainment, organic growth and net new.
+ SCL Health - A hospital and healthcare group located in Colorado and Montana
+ Wells Enterprises - Blue Ribbon Classics, The Cheesecake Factory, Halo Top
+ New Belgium - Voodoo Ranger, Fruit Smash
+ Amplify Snacks - Pirate's Booty
+ Woody Creek Distillers - Vodka, Gin, Whiskey, Rum
+ Madhava Foods - Madhava, Cocomels
+ AAA - Auto, Insurance, Healthcare, Towing

After a fast start at CP+B, the sudden sea changes in culture, structure and leadership left me looking for more control of the direction of an agency. HLK provided just that when they chose me to run their Denver office. Responsibilities
more mirrored my time at Grenadier, and therefore fit better into my skill set. From an account perspective, it also
represented an opportunity to experience some new industries, namely healthcare and B2B. Unfortunately, after only a year,
the agency decided to scale back and closed the Denver office.
+ SCL Health - A hospital and healthcare group located in Colorado and Montana
+ CUNA Mutual - Mutual fund group
+ Insperity - Middle Market Sector
+ SOS Outreach (pro bono) - Youth empowerment group

MANAGING DIRECTOR

After an amazing three and a half years building & running Grenadier (see below), I decided to exit.
It was a simple fact of arithmetic - not enough revenue to support a five-partner structure. While a tough decision for me personally, I knew it was the right one for the business and for our great employees (what a concept).
Upon leaving, I was quickly hired by CP+B to run Kraft and Lay's, winning multiple awards (Clios, Lions and LIAs) for the Kraft "Swear Like a Mother" activation. During my time at CP+B I pitched and won the OtterBox account
(a $1B+ consumer products company located in Fort Collins, CO) and led the consolidation of the
Hershey's account, adding approximately $10MM to the agency's top line.
+ Hershey Foods - Hershey's, Kisses, Gold, Cookie Layer Crunch, Ice Breakers, Twizzlers,
Breath Savers, Almond Joy/Mounds, Whoppers, York Peppermint Patties, barkTHINS
+ Kraft-Heinz - Kraft Mac & Cheese, Velveeta, Cracker Barrel, Stove Top
+ Lay's - Lay's Kettle Cooked
+ OtterBox Products - OtterBox, OtterBox Outdoor, LifeProof
CAREER HIGHLIGHTS / CONT.

GROUP ACCOUNT DIRECTOR

In 2012, finally realized the dream of starting up my own agency. My partners and I opened Grenadier's doors with a couple of Ikea desks and a cell phone. In three + years, built a profitable, fully integrated agency attracting local,
regional and national clients across industries and levels of development. Highlight was launching the turnaround for
the SunnyD brand with a new positioning and creative platform that was executed across all communication media -
TV, digital, in-store, social, PR, promotions, web, experiential. The work galvanized the SunnyD internal teams,
customers and consumers, and was responsible for a net 12% sales increase in test markets.
+ Winter Park - Winter Park, Mary Jane
+ Sunny Delight Beverages Companies - SunnyD, Fruit2O, Bossanova
+ Waterpik - Shower heads, Water Flosser
+ Woody Creek Distillers - Vodka, Gin, Whiskey
+ Rio Grande - A chain of six Mexican restaurants in Colorado

FOUNDER, PARTNER

After beginning my career in NYC, I made the move to Boulder (who wouldn't?) to lead SRG's transition from a smart strategic shop to a smart creative shop. Led agency revenue growth of $7MM+ through both organic and new business. Authored a new agency philosophy for how account and creative teams work together.
Ultimately, SRG wasn't ready to walk the talk, so I found some like-minded partners and started Grenadier,
just up the road.
+ Ruiz Foods - El Monterey, Tornados
+ Storck - Werthers, Merci
+ People For Bikes - Bicycle advocacy group
+ USA Pro Cycling Challenge - 2012 inaugural race

MANAGING DIRECTOR/PARTNER

Find out detailed information about Rob Hofferman, PRESIDENT 

Rob Hofferman: PRESIDENT

Rob Hofferman

University of Colorado