Bike

Fishing

Outdoor

Tech

I have a wide range of experience working with outdoor brands and specialty retail. With a unique blend of skills relating to information technology, sales, marketing and operations. I am a highly versatile and capable candidate that can fill a variety of roles in a dynamic environment. 

•   Managed exceptionally high levels of growth via the Ecommerce selling channel
-   Worked with outside agencies to implement SEO strategies
-   Managed relationship with web development agency to affect improvements and maintenance
-  Maintained product information and content
-  Co-ordinated regular email newsletters and curated content

•   Oversaw all communication between Astral and the public, ensured outstanding customer service levels and a consistent brand image
- Monitored all communication via email/phone systems, provided feedback & training to staff
- Personally handled complex/high value customer service requests
- Managed warranty replacement program, trained staff to validate claims, control costs, made recommendations to senior management and R&D department based on trends/customer feedback

•   Managed the "Astral Road Warrior" event program
- Revitalized a struggling program by increasing sales and cutting costs year on year
-  Identified events that were in line with the brands' objectives and financial goals
- Oversaw all logistics, inventory planning and reconciliation of sales post event
- Hired and trained staff to attend events

•   Developed and continuously expanded the Pro Sales selling channel
- Oversaw implementation of email campaigns targeting industry professionals promoting the Astral brand and specific product, utilizing discounts to strategically reduce overstocked inventory and create awareness of new products
- Utilized the event program infrastructure to hold pop up sales targeted at industry professionals in strategic locations
- Developed strategic relationships with other brands to extend industry pro discounts to key user groups
- Monitored sales and assisted staff in assessing for abuse of the program

•   Developed and regularly delivered highly insightful reports
- Provided in depth information to senior management to help guide high level decision making
- Created a framework for accurate sales forecasting and inventory requirements

DIRECT SALES MANAGER

•   Lead and supervised Sales Associates, Senior Sales Associates and Assistant Managers
•   Demonstrated exceptional service to exceed customers' expectations
•   Provided extensive sales information to the senior management team
•   Assisted with marketing operations, including running the social media accounts for Frugal Backpacker

STORE MANAGER

•   Oversaw daily operations within the store:
- Managed, trained and hired staff
- Provided high quality service by educating customers on products and services offered

•   Oversaw buying for the store:
- Fostered strong relations with vendors and handle all communication regarding orders
-  Wrote preseason orders, made in-season adjustments and wrote ASAP orders
- Anticipated industry trends and planned accordingly

•   Managed web store and digital marketing:
- Created advertising campaigns, strategies and social media content
- Produced and edited photo and video content to create rich media, product reviews, blogs, etc.
- Oversaw maintenance of store website, communicated with SEO partners and developers to ensure smooth operation and appropriate SEO strategy implementation
- Oversaw migration and implementation of new systems to modernize in-store practices

ASSISTANT STORE MANAGER, BUYER & WEB MANAGER

•   Provided consultancy services and systems analysis for existing ERP & CRM systems
•   Developed action plans to eliminate weaknesses and streamline business processes in conjunction
with staff at all levels
•   Interfaced with developers to affect action plans

CONSULTANT

•   Utilized a broad skill set daily to effectively operate and grow the company in a highly competitive field.
•   Sold bespoke IT management systems
•   Interfaced with the clients and internal development team
•   Managed the online store selling custom gaming PC's to the public, maintained the online presence and developed relationships with suppliers
•   Created digital media in the form of photo/video for use by clients, online web store and other
promotional materials

DIRECTOR

Find out detailed information about Rob Lilley,  in Waynesville, NC

Rob Lilley: in Waynesville, NC

Rob Lilley

MANCHESTER METROPOLITAN UNIVERSITY

PRIESTLEY COLLEGE

University of North Carolina at Greensboro