Rob Lilley: in Waynesville, NC

Rob Lilley

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Waynesville | United States
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Industries
Bike
Fishing
Outdoor
Tech
Work experience
Image ASTRAL

ASTRAL

DIRECT SALES MANAGER | 11/2016 - 11/2018

• Managed exceptionally high levels of growth via the Ecommerce selling channel - Worked with outside agencies to implement SEO strategies - Managed relationship with web development agency to affect improvements and maintenance - Maintained product information and content - Co-ordinated regular email newsletters and curated content • Oversaw all communication between Astral and the public, ensured outstanding customer service levels and a consistent brand image - Monitored all communication via email/phone systems, provided feedback & training to staff - Personally handled complex/high value customer service requests - Managed warranty replacement program, trained staff to validate claims, control costs, made recommendations to senior management and R&D department based on trends/customer feedback • Managed the "Astral Road Warrior" event program - Revitalized a struggling program by increasing sales and cutting costs year on year - Identified events that were in line with the brands' objectives and financial goals - Oversaw all logistics, inventory planning and reconciliation of sales post event - Hired and trained staff to attend events • Developed and continuously expanded the Pro Sales selling channel - Oversaw implementation of email campaigns targeting industry professionals promoting the Astral brand and specific product, utilizing discounts to strategically reduce overstocked inventory and create awareness of new products - Utilized the event program infrastructure to hold pop up sales targeted at industry professionals in strategic locations - Developed strategic relationships with other brands to extend industry pro discounts to key user groups - Monitored sales and assisted staff in assessing for abuse of the program • Developed and regularly delivered highly insightful reports - Provided in depth information to senior management to help guide high level decision making - Created a framework for accurate sales forecasting and inventory requirements
Image DIAMOND BRAND / FRUGAL BACKPACKER

DIAMOND BRAND / FRUGAL BACKPACKER

STORE MANAGER | 07/2015 - 03/2016

• Lead and supervised Sales Associates, Senior Sales Associates and Assistant Managers • Demonstrated exceptional service to exceed customers' expectations • Provided extensive sales information to the senior management team • Assisted with marketing operations, including running the social media accounts for Frugal Backpacker
Image GET OUTDOORS

GET OUTDOORS

ASSISTANT STORE MANAGER, BUYER & WEB MANAGER | 03/2013 - 07/2015

• Oversaw daily operations within the store: - Managed, trained and hired staff - Provided high quality service by educating customers on products and services offered • Oversaw buying for the store: - Fostered strong relations with vendors and handle all communication regarding orders - Wrote preseason orders, made in-season adjustments and wrote ASAP orders - Anticipated industry trends and planned accordingly • Managed web store and digital marketing: - Created advertising campaigns, strategies and social media content - Produced and edited photo and video content to create rich media, product reviews, blogs, etc. - Oversaw maintenance of store website, communicated with SEO partners and developers to ensure smooth operation and appropriate SEO strategy implementation - Oversaw migration and implementation of new systems to modernize in-store practices
Image FEARNHEAD MANAGEMENT SERVICES

FEARNHEAD MANAGEMENT SERVICES

CONSULTANT | 09/2011 - 02/2012

• Provided consultancy services and systems analysis for existing ERP & CRM systems • Developed action plans to eliminate weaknesses and streamline business processes in conjunction with staff at all levels • Interfaced with developers to affect action plans
Image VERVE DIGITAL

VERVE DIGITAL

DIRECTOR | 06/2003 - 07/2008

• Utilized a broad skill set daily to effectively operate and grow the company in a highly competitive field. • Sold bespoke IT management systems • Interfaced with the clients and internal development team • Managed the online store selling custom gaming PC's to the public, maintained the online presence and developed relationships with suppliers • Created digital media in the form of photo/video for use by clients, online web store and other promotional materials
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