Rob Lilley: in Waynesville, NC
Rob Lilley

Waynesville | United States
Skills
No information
Interests
No information
Industries
Bike
Fishing
Outdoor
Tech
Work experience

ASTRAL
DIRECT SALES MANAGER | 11/2016 - 11/2018
• Managed exceptionally high levels of growth via the Ecommerce selling channel
- Worked with outside agencies to implement SEO strategies
- Managed relationship with web development agency to affect improvements and maintenance
- Maintained product information and content
- Co-ordinated regular email newsletters and curated content
• Oversaw all communication between Astral and the public, ensured outstanding customer service levels and a consistent brand image
- Monitored all communication via email/phone systems, provided feedback & training to staff
- Personally handled complex/high value customer service requests
- Managed warranty replacement program, trained staff to validate claims, control costs, made recommendations to senior management and R&D department based on trends/customer feedback
• Managed the "Astral Road Warrior" event program
- Revitalized a struggling program by increasing sales and cutting costs year on year
- Identified events that were in line with the brands' objectives and financial goals
- Oversaw all logistics, inventory planning and reconciliation of sales post event
- Hired and trained staff to attend events
• Developed and continuously expanded the Pro Sales selling channel
- Oversaw implementation of email campaigns targeting industry professionals promoting the Astral brand and specific product, utilizing discounts to strategically reduce overstocked inventory and create awareness of new products
- Utilized the event program infrastructure to hold pop up sales targeted at industry professionals in strategic locations
- Developed strategic relationships with other brands to extend industry pro discounts to key user groups
- Monitored sales and assisted staff in assessing for abuse of the program
• Developed and regularly delivered highly insightful reports
- Provided in depth information to senior management to help guide high level decision making
- Created a framework for accurate sales forecasting and inventory requirements
DIAMOND BRAND / FRUGAL BACKPACKER
STORE MANAGER | 07/2015 - 03/2016
• Lead and supervised Sales Associates, Senior Sales Associates and Assistant Managers
• Demonstrated exceptional service to exceed customers' expectations
• Provided extensive sales information to the senior management team
• Assisted with marketing operations, including running the social media accounts for Frugal Backpacker
GET OUTDOORS
ASSISTANT STORE MANAGER, BUYER & WEB MANAGER | 03/2013 - 07/2015
• Oversaw daily operations within the store:
- Managed, trained and hired staff
- Provided high quality service by educating customers on products and services offered
• Oversaw buying for the store:
- Fostered strong relations with vendors and handle all communication regarding orders
- Wrote preseason orders, made in-season adjustments and wrote ASAP orders
- Anticipated industry trends and planned accordingly
• Managed web store and digital marketing:
- Created advertising campaigns, strategies and social media content
- Produced and edited photo and video content to create rich media, product reviews, blogs, etc.
- Oversaw maintenance of store website, communicated with SEO partners and developers to ensure smooth operation and appropriate SEO strategy implementation
- Oversaw migration and implementation of new systems to modernize in-store practices
FEARNHEAD MANAGEMENT SERVICES
CONSULTANT | 09/2011 - 02/2012
• Provided consultancy services and systems analysis for existing ERP & CRM systems
• Developed action plans to eliminate weaknesses and streamline business processes in conjunction
with staff at all levels
• Interfaced with developers to affect action plans
VERVE DIGITAL
DIRECTOR | 06/2003 - 07/2008
• Utilized a broad skill set daily to effectively operate and grow the company in a highly competitive field.
• Sold bespoke IT management systems
• Interfaced with the clients and internal development team
• Managed the online store selling custom gaming PC's to the public, maintained the online presence and developed relationships with suppliers
• Created digital media in the form of photo/video for use by clients, online web store and other
promotional materials