Rob Lilley: in Waynesville, NC

• Managed exceptionally high levels of growth via the Ecommerce selling channel - Worked with outside agencies to implement SEO strategies - Managed relationship with web development agency to affect improvements and maintenance - Maintained product information and content - Co-ordinated regular email newsletters and curated content • Oversaw all communication between Astral and the public, ensured outstanding customer service levels and a consistent brand image - Monitored all communication via email/phone systems, provided feedback & training to staff - Personally handled complex/high value customer service requests - Managed warranty replacement program, trained staff to validate claims, control costs, made recommendations to senior management and R&D department based on trends/customer feedback • Managed the "Astral Road Warrior" event program - Revitalized a struggling program by increasing sales and cutting costs year on year - Identified events that were in line with the brands' objectives and financial goals - Oversaw all logistics, inventory planning and reconciliation of sales post event - Hired and trained staff to attend events • Developed and continuously expanded the Pro Sales selling channel - Oversaw implementation of email campaigns targeting industry professionals promoting the Astral brand and specific product, utilizing discounts to strategically reduce overstocked inventory and create awareness of new products - Utilized the event program infrastructure to hold pop up sales targeted at industry professionals in strategic locations - Developed strategic relationships with other brands to extend industry pro discounts to key user groups - Monitored sales and assisted staff in assessing for abuse of the program • Developed and regularly delivered highly insightful reports - Provided in depth information to senior management to help guide high level decision making - Created a framework for accurate sales forecasting and inventory requirements