Robbie Sell: Campaign & Marketing Strategy, Event Production, Brand Partnerships, Specialty Sales, Product & Project Management, Media Production. in Truckee, California
Robbie Sell

Campaign & Marketing Strategy, Event Production, Brand Partnerships, Specialty Sales, Product & Project Management, Media Production.
Truckee | US
Interests
No information
Work experience
RobbieSell.com
Marketing Strategy, Project Management, Event Production, Media Creation | 01/2010 - Current
Contract opportunities currently available, please contact Robbie@robbiesell.com for info! • Efficient project management to make creative campaigns come to life timely and on budget. • Marketing strategy development and media production to achieve brand’s goals. • Advertising, lifestyle, travel, sport, event, wedding, & product photography. Expert in Adobe Lightroom for efficient library management and archival structure. • National tradeshow and regional event activation and integration. • Media content creation to generate consumer engagement with direction to sell-through.
In Home Supportive Services
IHSS Caregiver | 01/2021 - 02/2025
Relocated and took on the role of 24/7 onsite caregiver service for my dear Mom as she battled bladder cancer. Beyond simply doing the ethical and compassionate thing as a loving Son, the translatable career skills from this experience were: • Project management • Refinement of administration processes • Agency communications • Financial planning
POWDR
Partnership Marketing, Events, & Sales Manager @ Woodward Tahoe / Boreal Mountain | 02/2020 - 01/2021
*Position eliminated due to COVID-19 related budget cuts. Events, Partnerships, and Activations: Plan, Coordinate, Communicate, and Execute all events and off-site brand activations. Coordinate professional athletes and influencers on year-round marketing initiatives, including Woodward Summer Camps. Collaborate with POWDR experiential teams to ensure brand partner deliverables are exceeded. Production of marketing content through media projects. Group Sales, Off-Premise, & Private Events: Responsible for all group sales, off-premise, and key account sales for Boreal/Soda Springs. Plan, Coordinate, and Communicate all events. Manage Media Teams to ensure content for Social Media is on-brand and compelling.
Homewood Mountain Resort
Partnership Marketing, Events, & Sales Manager | 11/2018 - 02/2020
1,340% increase of Corporate Sales from 2018 to 2019. 35% increase of Corporate Sales 2019 to 2020. Partnership growth from 5 to 24 ski resorts in Passholder Reciprocal Perks program. Responsible for increasing sales volume and revenue, attaining new clients, servicing current clients, attending industry events, and attaining quantifiable sales goals. Development of offsite experiential sales/marketing events. Social media, email marketing, & print advertising content production. Brand partnership development through marketing activations.
SOS Outreach
Volunteer Mentor | 11/2016 - 05/2017
Volunteer mentor with non-profit charity, teaching core values and snowboarding coach with at-risk youth in the North Lake Tahoe region. Food drive event support for Project Mana.
Living VANcariously
Producer, Marketing Strategy, Media Creation | 07/2014 - 12/2015
Living VANcariously is a media and marketing project. The concept is a solo adventure touring the beautiful & bizarre locations across the contiguous U.S. in a camper van, sharing the photography and short stories along the way via social media and hub website. Partnering with key brands supported their social outlets with authentic content, offering engagement with their consumers to retain their attention and influence sell-through. The marketing strategy, creative direction, photoshoot location research, and brand partnerships were developed in 2014, with the wheels turning a few months later. The tour lasted 215 days covering 24,500 miles. Daily content was published at instagram.com/robbiesell and populated in the #LivingVANcariously hashtag, with weekly stories and high-quality images at www.LivingVANcariously.com. Wingmen (clients): Arnette Eyewear, Coal Headwear, Ambig Clothing, Mica Watches, Ninjasuit, Mizu Waterbottles, Poler Outdoor Stuff. Hardcover coffee-table book coming soon...
Oakley
Marketing, Events, Partnerships, Influencer/Athlete Management, Media Production | 04/2011 - 03/2014
Management of marketing program for an international sport/lifestyle brand. Production of still/video media for both print advertising & online editorial placements. Create and manage exclusive marketing partnerships with endemic brands & 20+ global influencers (including 2 Olympic Gold Medalists & ESPN X-Games athletes). Project management with multiple internal and external partners- creative agencies, PR firms, sales teams, product designers, web mgr, & brand advocates. Led creative project direction and management of both print & video campaigns. Develop and execute all aspects of national & regional events and trade shows. Management of $1M annual budget.
Pie-Face Pizza Co.
Entrepreneur, Restaurant Co-founder | 01/2009 - 01/2011
Financed and launched critically acclaimed restaurant in highly competitive market in destination location In the premiere year of business, PFPCo. was the winner of 3 awards in the annual reader's poll with Reno News & Review "Best Of Northern Nevada": Best Pizza Parlor Best Late Night Dining Best New Restaurant (#2) *Pie-Face Pizza Co. is now branded as Noble Pie Parlor, and has continuously won "Best Pizza Parlor" in 2011, 2012, 2013, 2014, 2015, & 2016. Involved in all aspects business development, brand strategy, building remodel, accounting, etc. 20+ employee management, brand & event marketing, scheduling, payroll, inventory mgmt, etc.

FUEL TV
Category Manager, Copywriting, Photography, Website Specialist | 07/2009 - 07/2010
Daily create & manage exclusive content for snow section of Fuel.TV's website, by researching & reporting relevant news, developing & executing exclusive interviews, event photography, and more. In this position I was trained by Fox/Disney web directors for use of publishing tools, best online technique, SEO management, etc. Negotiated contributor licensing agreements.
Robbie Sell
Professional Athlete, Marketing Influencer, Product Production | 01/1997 - 01/2008
While a professional snowboarder it was my responsibility to be actively promoting the brands I worked for through social media, editorial content, product videos, snowboarding videos, marketing campaigns, and word of mouth promotion. Promoting my sponsors at demos, special events, trade-shows, competitions and retail locations. Through working with product designers on my endorsed signature products I brought new product ideas, quality feedback, market insight, and initiating marketing strategies for each season. Manage a travel budget and schedules. Overall I was very useful for communication between consumers and the brands I supported. Global pro team athlete with: Santa Cruz snowboards Quiksilver clothing Flux bindings Coal headwear Ogio bags Electric eyewear Hoven eyewear