robert cottrell:
Work experience
fuse interactive
senior art director | 03/2016 - 11/2024
Advertising Agency / Client: Kawasaki
• Create and over see global product advertising campaigns from concept through completion including: concept, planning, action and lifestyle photography, implementation into campaign video, tech video and social media
• Lead creative for all things Kawasaki Racing
•Generate content for kawasaki.com
Advertising Agency / Client: Kawasaki • Create and over see global product advertising campaigns from concept through completion including: concept, planning, action and lifestyle photography, implementation into campaign video, tech video and social media • Lead creative for all things Kawasaki Racing •Generate content for kawasaki.com
Skills: Creative Strategy · Location Selection · Social Media · Color Theory · Communication · Brochures · Adobe Photoshop · Visual Direction · Style Guides · Brand Storytelling · Interpersonal Communication · Digital Marketing · Presentations · Direct Marketing · Graphic Design Principles · Online Content · Youth Culture · Thinking Skills · Digital Media · Experience Design · Creative Ideation · Corporate Branding · Keynote · Multi-Channel Marketing · Adobe Illustrator · Product Branding · Marketing · Marketing Strategy · Direct Client Interaction · Deadline Oriented · Constructive Feedback · Casting · Microsoft Office · Attention to Detail · Production Management · Emerging Trends · Timelines · Adobe InDesign · Storyboarding · Punctuation
boost mobile
graphic designer | 02/2005 - 04/2016
In-house creative department servicing: Virgin Mobile, Boost Mobile, CommonCents mobile and Assurance Wireless: Brand, National, Local, Direct and experiential Marketing, Product and Retail departments.
• Lead Designer of Local Marketing for Virgin and Boost Mobile
• Executed the Boost Mobile Pro World Class Surf Event the only mainland US Stop of the ASP World Tour
• Designed award wining internal communications The Boost Bulletin
In-house creative department servicing: Virgin Mobile, Boost Mobile, CommonCents mobile and Assurance Wireless: Brand, National, Local, Direct and experiential Marketing, Product and Retail departments. • Lead Designer of Local Marketing for Virgin and Boost Mobile • Executed the Boost Mobile Pro World Class Surf Event the only mainland US Stop of the ASP World Tour • Designed award wining internal communications The Boost Bulletin
Skills: Color Theory · Communication · Brochures · Adobe Photoshop · Brand Storytelling · Interpersonal Communication · Digital Marketing · Plotters · Presentations · Direct Marketing · Graphic Design Principles · Online Content · Youth Culture · Thinking Skills · Experience Design · Creative Ideation · Corporate Branding · Photo Shoots · Adobe Illustrator · Product Branding · Marketing · Deadline Oriented · Microsoft Office · Attention to Detail · Emerging Trends · Adobe InDesign · Video Editing · Merchandising · Punctuation
freelance
Art Director | 01/2015 - 03/2016
Freelance Creative in Hong Kong and Orange County.
Clients include: Oakley, Cleveland Golf, Unison Creative, Branding Business and Taylor Creative.
• Advertising Campaigns
• Athlete Photoshoot
• Branding and rebranding
• Presentations
• Tradeshow Booth
• Product photography Art Direction
• Web Design
• Direct Mail
Freelance Creative in Hong Kong and Orange County. Clients include: Oakley, Cleveland Golf, Unison Creative, Branding Business and Taylor Creative. • Advertising Campaigns • Athlete Photoshoot • Branding and rebranding • Presentations • Tradeshow Booth • Product photography Art Direction • Web Design • Direct Mail
Skills: Creative Strategy · Social Media · Color Theory · Communication · Brochures · Adobe Photoshop · Visual Direction · Brand Storytelling · Interpersonal Communication · Graphic Design Principles · Youth Culture · Thinking Skills · Digital Media · Creative Ideation · Corporate Branding · Photo Shoots · Adobe Illustrator · Product Branding · Marketing · Marketing Strategy · Deadline Oriented · Constructive Feedback · Microsoft Office · Attention to Detail · Emerging Trends · Adobe InDesign · Punctuation
Oakley
Graphic Designer | 05/2011 - 01/2015
n-house creative department servicing: Brand, Global and Local Marketing, Product, Technical Outerwear, Events, Retail, Goggles, Prescription Eyewear, Apparel, Footwear and Accessories departments.
• Develop global campaigns for: The Heritage Collection, Biozone Outerwear Technology and Acetate Collection
• Create Award winning catalog and HQ take over for Airbrake MX Goggle global launch
• Implement Award winning tradeshow booth for Snowsports Industry America
• Generate Global Sunglass Hut Retail initiatives including; Ferrari Collection, Custom Kiosk and X-Metal Collection
• Manage production team on all relevant projects
• Success at working above and beyond my title
In-house creative department servicing: Brand, Global and Local Marketing, Product, Technical Outerwear, Events, Retail, Goggles, Prescription Eyewear, Apparel, Footwear and Accessories departments. • Develop global campaigns for: The Heritage Collection, Biozone Outerwear Technology and Acetate Collection • Create Award winning catalog and HQ take over for Airbrake MX Goggle global launch • Implement Award winning tradeshow booth for Snowsports Industry America • Generate Global Sunglass Hut Retail initiatives including; Ferrari Collection, Custom Kiosk and X-Metal Collection • Manage production team on all relevant projects • Success at working above and beyond my title
Skills: Fashion Marketing · Capture One · Creative Strategy · Location Selection · Social Media · Color Theory · Communication · Brochures · Adobe Photoshop · Visual Direction · Brand Storytelling · Identifying Trends · Interpersonal Communication · Digital Marketing · Presentations · Direct Marketing · Graphic Design Principles · Online Content · Youth Culture · Thinking Skills · Digital Media · Experience Design · Motion Design · Creative Ideation · Corporate Branding · Photo Shoots · Multi-Channel Marketing · Adobe Illustrator · Product Branding · Marketing · Marketing Strategy · Direct Client Interaction · Deadline Oriented · Constructive Feedback · Casting · Microsoft Office · Attention to Detail · Production Management · Emerging Trends · Timelines · Adobe InDesign · Men's Fashion · Video Editing · Merchandising · Storyboarding · Punctuation
quiksilver
graphic designer | 01/2003 - 02/2005
n-house creative department servicing; Quiksilver, Roxy, Quiksilver Edition and Wetsuits devisions
• Promoted from Roxy catalog designer to Quiksilver catalog designer
• Successfully transitioned Quiksilver catalogs from black and white to color
• Promoted to Wetsuit Marketing / Merchandising and Design creative
In-house creative department servicing; Quiksilver, Roxy, Quiksilver Edition and Wetsuits devisions • Promoted from Roxy catalog designer to Quiksilver catalog designer • Successfully transitioned Quiksilver catalogs from black and white to color • Promoted to Wetsuit Marketing / Merchandising and Design creative
Skills: Fashion Marketing · Color Theory · Communication · Brochures · Adobe Photoshop · Identifying Trends · Interpersonal Communication · Graphic Design Principles · Youth Culture · Thinking Skills · Experience Design · Creative Ideation · Adobe Illustrator · Product Branding · Marketing · Deadline Oriented · Attention to Detail · Emerging Trends · Adobe InDesign · Men's Fashion · Merchandising · Punctuation
McElroy Communications
graphic designer | 05/2000 - 12/2002
Advertising Agency / Clients: Activision, Vans Shoes, Mt High, PacSun, G shock Watches and The Loup Teen Network
• Designed and developed agency website
• Integral in the creation of new business kit
• Executed award winning design for The Loup Teen Network Media Kit
Advertising Agency / Clients: Activision, Vans Shoes, Mt High, PacSun, G shock Watches and The Loup Teen Network • Designed and developed agency website • Integral in the creation of new business kit • Executed award winning design for The Loup Teen Network Media Kit
Skills: Communication · Adobe Photoshop · Interpersonal Communication · Graphic Design Principles · Youth Culture · Thinking Skills · Creative Ideation · Adobe Illustrator · Product Branding · Marketing · Deadline Oriented · Attention to Detail · Emerging Trends · Adobe InDesign · Punctuation
foote, come and belding
graphic designer | 05/1998 - 04/2000
Advertising Agency / Client: Taco Bell
• Integral in stealing national business from TBWA Chiat Day, we killed the Chihuahua!
• Developed award winning Taco Bell Late Night Campaign
Advertising Agency / Client: Taco Bell • Integral in stealing national business from TBWA Chiat Day, we killed the Chihuahua! • Developed award winning Taco Bell Late Night Campaign
Skills: Communication · Adobe Photoshop · Interpersonal Communication · Direct Marketing · Graphic Design Principles · Youth Culture · Thinking Skills · Creative Ideation · Adobe Illustrator · Product Branding · Marketing · Deadline Oriented · Attention to Detail · Emerging Trends · Adobe InDesign · Punctuation
