Robert Lievanos: Global Brand Manager / Creative-Art Director / Sr. Graphic Designer in Escondido, CA
Work experience
Robert FadeHurricane Lievanos
Creative Director / Owner Design + Multimedia | 09/2007 - Current
A multidisciplinary branding and design studio
based in Southern California, where I oversaw
every aspect of running the company from
strategy and creative direction to product
development, marketing, and client management.
Delivered a wide range of projects across multiple
brands and product lines, handling everything it
took to build, grow, and sustain the business.
5th Axis Inc
Creative & Design | 01/2024 - Current
Managed all aspects of the marketing department
as well as supporting multiple divisions from
strategy through execution. Oversaw market
research, branding, content creation, social media,
email marketing, advertising, merchandise, and
campaign development. Developed and
implemented marketing strategies that drove an
80% increase in social media engagement and
15% year-over-year sales growth. Skilled in
juggling multiple roles, leading teams, and
ensuring cohesive, results-driven marketing
efforts across the organization..
Bravo Sports
Global Brand Manager / Creative-Art Director / Sr. Graphic Designer | 10/2020 - 12/2023
Managing five brands simultaneously while
collaborating with internal teams, vendors,
buyers, manufacturers, sales teams, and executives.
Expertise includes:
• Branding & Creative Direction
• Graphic Design, Logo Design & Iconography
• Illustration & Packaging Design
• Product Development & POP Displays
• Tech Packs & Marketing Collateral
• Social Media & Email Marketing
• Web Layout & Digital Content
• Line Sheets, Catalogs & Trend Forecasting
• Brand Strategy, Management & Costing
Bad Boy Brands International
Creative Director | 01/2014 - 01/2016
Led branding initiatives and creative
direction to strengthen brand identity
•Strengthened brand identity across all platforms,
contributing to a $2 million revenue stream.
•Designed compelling graphic art and
packaging solutions
•Managed brand strategy, ensuring consistency
across all platforms
•Oversaw product development, including
technical pack creation
•Developed high-impact marketing
collateral to enhance brand visibility
Grenade Gloves
Creative Director | 01/2009 - 12/2015
Collaborated directly with the CEO, driving
diverse strategic initiatives and business
operations that contributed to $15 million in
added sales.
Managed diverse responsibilities , acting as
a key strategic partner to the CEO to support
business operations and execute
high-priority projects
LMNADE
Creative Director / Co Founder | 01/2013 - 01/2015
Co-founder and owner.
Responsible for branding, brand management, all product development, graphics, packaging design, tech packs, marketing collateral,department development and overall creative direction.
"Lmnade brand the first of its kind born of the sun, surf, and sand, LMNADE is a hands-on boardwalk brand. Envisioned by Co Founder Fadehurricane Design"
