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Executive Vice President of Operations, Marketing and Sales

Executive

EVP OF OPERATIONS, MARKETING & SALES

ANALYTIC SKILLS: Brand Analysis; Omniture, CoreMetrics, Google Analytic; SWOT Analysis; Database Analysis; Segmentation Analysis; Media, Demand, Competitive, Comparative, Client Acquisition and Performance Analysis, Ecommerce Analysis.

MARKETING STRATEGIES & TACTICS: Brand Management, Targeted Branding Platforms, Big Data Marketing; Google Adwords; SEO, SEM, EAI, CPC, CPL, CPM, PPC; Channel Marketing; Mobile (SMS) Marketing; Web & Mix Marketing; Direct Marketing; Video; Guerilla; Social Media; Email; Digital & Voice Broad Casting; On & Off-Line Surveys.

PLATFORMS: TV, Radio, Print, PPC, Digital, SMS, Mobile Apps, Facebook, Twitter, Pinterest, Tumblr, Four Squares, LinkedIn, Instragram, Digital/Electronic Billboards, YouTube, Ecommerce.

OPERATIONS & MANAGEMENT SKILLS: Recruit, Train, and Supervise Successful Sales Force; Strategic Product Planning & Development; Excel Written & Verbal Communication: Training Manual, Phone Scripts; Crafting Ad Copy in Text Voice, Digital, Print; Media Acquisition; Director of Call Centers; Executive Sales Director, Ecommerce Expert.

Finance - Micro Loans, Mortgages, Real Estate, Merchant Services, Ecommerce; Medical - Drugs, Devices; Healthcare; Hospitality: Travel - Hotels, Resorts, Cruises, Airlines; Auto; IT Solutions and Software - SaaS, CRM; Fashion; Entrainment.



DIRECT HIT	Huntington Beach, CA
Marketing Research to Discover Solutions for Clients' Challenges	January 2000 to Present
Executive Vice President of Operations, Marketing and Sales
Direct Hit (DH) is a marketing research firm and advertising agency, with cutting edge analytics and the best programmers from around the world. I am proficient at:
• Calculating & analyzing the demand for clients' services/products in an array of industries
• Building strong collaborative partnerships with product teams, and being adept at influencing product strategy and investment with consumer insights and data;
• Insight to potential areas of concern, with recommendations to resolve all known issues;
• Recruiting, supervising, managing, training, and developing selling procedures for sale agents;
• Identifying & clarifying client's product/service line to recommend proven marketing strategies
• Defining Branding
• Utilizing mix marketing of social, digital, mobile & traditional medias to launch branding.
• Creating & implementing strategic databases; marketing concepts, ad copy in all known medias,
• Created Mobile Division for DH's client to establish Mobile Presence. www.UrMk.com

• Developed new region to one of the top performing regions within 6 months
• Recruited many of Accredited top producing employees.
• Established new broker relationships, targeting large volume shops.
• Increased net revenue by maintaining the lowest cost center in the nation.

VP of Western US Mortgages

February 1994 to August 1999
• Started the wholesale division
• Recruited, trained and supervised all Account Executives.
• Authored all training manuals, telephone scripts, initial meeting and follow up letters scripts
• Overcame all challenges put before A.E.s/Wholesale Division in
• Establishing Mortgage Brokers as a client.  Assisted most of A.E.s in closing their accounts.
• Identified, solved and implemented programs to take accounts from market leaders.
• First month submitted over 17 million in non-prime loans.

VP of Wholesale Mortgages (Division of Country Wide)

Find out detailed information about Robert Nigro, Executive Vice President of Operations, Marketing and Sales in Huntington Beach, CA

Robert Nigro: Executive Vice President of Operations, Marketing and Sales in Huntington Beach, CA

Robert Nigro

CHAPMAN UNIVERSITY