Robert Nigro: Executive Vice President of Operations, Marketing and Sales in Huntington Beach, CA
Robert Nigro

Executive Vice President of Operations, Marketing and Sales
Huntington Beach | United States
Skills
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Interests
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Work experience
DIRECT HIT- Marketing Research for Clients' Challenges
Executive Vice President of Operations, Marketing and Sales | 01/2000 - Current
Finance - Micro Loans, Mortgages, Real Estate, Merchant Services, Ecommerce; Medical - Drugs, Devices; Healthcare; Hospitality: Travel - Hotels, Resorts, Cruises, Airlines; Auto; IT Solutions and Software - SaaS, CRM; Fashion; Entrainment.
DIRECT HIT Huntington Beach, CA
Marketing Research to Discover Solutions for Clients' Challenges January 2000 to Present
Executive Vice President of Operations, Marketing and Sales
Direct Hit (DH) is a marketing research firm and advertising agency, with cutting edge analytics and the best programmers from around the world. I am proficient at:
• Calculating & analyzing the demand for clients' services/products in an array of industries
• Building strong collaborative partnerships with product teams, and being adept at influencing product strategy and investment with consumer insights and data;
• Insight to potential areas of concern, with recommendations to resolve all known issues;
• Recruiting, supervising, managing, training, and developing selling procedures for sale agents;
• Identifying & clarifying client's product/service line to recommend proven marketing strategies
• Defining Branding
• Utilizing mix marketing of social, digital, mobile & traditional medias to launch branding.
• Creating & implementing strategic databases; marketing concepts, ad copy in all known medias,
• Created Mobile Division for DH's client to establish Mobile Presence. www.UrMk.com
ACCREDITED
VP of Western US Mortgages | 08/1999 - 08/2009
• Developed new region to one of the top performing regions within 6 months
• Recruited many of Accredited top producing employees.
• Established new broker relationships, targeting large volume shops.
• Increased net revenue by maintaining the lowest cost center in the nation.
FIRST FIDELITY FINANCIAL Mortgage Banking Company
VP of Wholesale Mortgages (Division of Country Wide) | 02/1994 - 08/1999
February 1994 to August 1999
• Started the wholesale division
• Recruited, trained and supervised all Account Executives.
• Authored all training manuals, telephone scripts, initial meeting and follow up letters scripts
• Overcame all challenges put before A.E.s/Wholesale Division in
• Establishing Mortgage Brokers as a client. Assisted most of A.E.s in closing their accounts.
• Identified, solved and implemented programs to take accounts from market leaders.
• First month submitted over 17 million in non-prime loans.