Robert Todd: Digital Asset Manager at Hoonigan in Meridian, Idaho

Own and curate a large digital portfolio for Wheel Pros. Using a variety of systems, I responsible for the curation of a 25TB+ catalog of digital assets including pictures, videos, graphics and documents. • Manage the digital portfolio of digital assets using Digital Asset Management software • Ensure all internal platforms that rely on digital assets are up to date and accurate to ensure sales and operations accuracy • Manage and design marketing efforts using a variety of digital assets • Troubleshoot any issues, bugs, or design problems across various company platforms • Manage and compile all new product release communications including asset links, website updates and email communication. • Various website updates, including banner images, copy updates, menu updates, etc. • Manage the visual expectations, keeping with the Brand Guidelines • Manage the expectations of 3rd party vendors that may be used for various projects • Work with Wheel Pros stakeholders on suggestions and improvements for web related projects • Perform vehicle photography shoots for several new product releases • Continuously monitor project progress and expectations with all team members • Manage roadblocks and challenges quickly and efficiently • Systems I use at Wheel Pros include WordPress, Magento, Shopify, Canto (DAM), Bynder (DAM), Dropbox, Klaviyo, AWS, Salesforce, and several internal data management systems • Member of the Wheel Pros Data Governance Committee • Other special projects on an as needed basis

Responsible for all in house photography of wheels, accessories, apparel, and any other special requests. The types of products range in color from deep blacks all the way to chrome and other reflective surfaces. The equipment used in the studio includes a Canon DSLR with speed flash and 5 remote strobe units with soft boxes.

• Coordinate the item image set-up process for new products within our ERP, eCommerce platform, content management systems and any other solution utilized by Wheel Pros. • Set-up and execute process to include item-level content (text and imagery) for product descriptions, specifications, components, usage directions, and other items • Coordinate the modification of existing products with content updates • Work with web hosting providers, 3rd party developers and IT to resolve data issues in a timely manner • Perform ad hoc investigations into content management-related issues • Keep information up to date on website including products and product details • Create and maintain standards for information that is supplied through Product Content services. • Create methods to speed up data retrieval processes • Utilize Product Content Management tools to keep information on site current with improved quality, accuracy, and timeliness of the product content • Collect and coordinate the implementation of 3rd party content. Monitor and continually improve all content, including coordination with all outside parties • Generate daily reports of items that are missing product dimensions, which are automatically checked for in-stock status used to keep updated product information • Any and all other duties required for a successful team effort • Manage all incoming photography/video assets from team members and create logic behind quick retrieval and permission-set sharing of assets.