Rob Almeida: Design Director // Co-Founder @ LO-RES // Small Business Owner @ DONDO BEACH MARKET in Redondo Beach, California

Previously, as a Global Design Director for DC, I honed my skills in creating modern apparel designs that resonated with brand identity, while fostering communication and leadership within the team. My ability to weave global feedback into a coherent product vision has been critical in maintaining the integrity of each design, ensuring that every collection not only meets but exceeds expectations. Creativity, Communication, and Leadership are the 3 factors of success in my role as Global Design Director. My priority was to create modern concepts that encompass the brands DNA by way of style, innovation, quality, and performance. It's the communication of those ideas, utilizing global feedback, that allow the vision to manifest into a product. Many decisions must be made in the development cycle and doing so requires organization, time management, and the ability to lead and inspire each product team member throughout the creative journey.

Created and captained the entire Fall/Winter category (Outerwear, Technical Apparel & Axs) from concept to completion. Producing seasonal directions in design, trend, color stories, trim packages, prints, patterns, fabric development and merchandising the entire collection.

Graphic artist / manager of the Tee & Fleece program while designing for various cut & sew categories such as custom knits, custom fleece, wovens and jackets. Furthermore creating seasonal trends, color stories, trim packages, prints, patterns, fabric development and merchandising for both the Lifestyle & Fall/Winter collections.