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Head of global business development

Accounting & Finance

• Establishment and general management of the US branch of BTD
• Establishment of overall European distribution partner network for US brands
• Organization of overall European sales and distribution of US brands
• Organization of US sales and distribution of European brands
• Development of fast-track market access strategies (EU to US, US to EU)
• Preparation of yearly strategic business plans and budgets
• Collecting new product leads and preparing market access plans
• New business acquisition and preparation of distribution agreements
• Planning and executing local sales and marketing/PR strategies and campaigns
• Product and brand management of existing product portfolio
• Coordinating local CRM and sales force effectiveness projects and activities
• Managing local product registrations, licenses and regulatory affairs
• Networking with local wholesalers, pharmacy chains and trade partners
• Preparation of market researches, price sensitivity tests and product launches
• Full P&L and financial management responsibility
• Direct reports: 6 FTEs - including sales, marketing and logistics

(interim)

• General management of local Hungarian commercial and business operations
• Preparation of yearly budget and business plan for the local Board
• M&A management, preparation for due diligence, VC funding and acquisition
• Overall re-branding and re-launch of the brand
• Overall coordination and management of local business operations
• Headhunting, selection, hiring and on-boarding new colleagues
• HR management, coordination of all local activities (14 FTEs)
• Preparation, implementation and execution of local sales strategy
• Training and coaching the local sales team
• Preparation and execution of local marketing communications strategy
• Managing customers service and CRM activities
• Direct reports: 14 FTEs - including sales, marketing and customer service

Operational Managing Director

• Full P&L responsibility in the countries
• Defining short- and long-term business and marketing strategies
• Developing, implementing and tracking annual marketing/tactical plans
• Leading the development of the long-term and mid-term branding of DEKALB
• Defining and implementing customer touch-points and promotional activities
• Coordination of implementation with local marketing and commercial teams
• Monitoring market trends, collecting market intelligence in all countries
• Owner of LRP (Long-Range Planning) and annual budgeting of market funding
• Supervisor of SG&A Marketing Projects for marketing strategy implementation
• Monitoring sales campaigns with Business Analysts and Seeds Supply
• Owner of route-to-market strategy in cooperation with Country Sales Leads
• Defining Commercial Policy in all countries in cooperation with Sales Leads

Marketing Manager HU/SRB/HR/SI

CRM Manager for EAST area
Monsanto

Marketing Manager Serbia/Croatia/Slovenia:
• Full P&L responsibility in the three countries
• Marketing responsibilities for DEKALB global corn and oilseed rape brand
• Coordination of the implementation with local marketing/commercial teams
• Defining optimal product portfolio and product advancement (RPM)
• Direct control of country marketing budgets and annual commercial policy

CRM Manager for Monsanto EAST area:
• Development of CRM functionalities and reporting in overall EAST region
• Countries: Albania, Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Ukraine
• Roll-out and implementation of salesforce.com (SFDC) system in EAST area
• Responsibility for CRM database process update and data protection

Other initiatives/projects/responsibilities:
• Head of EAST regional web-strategy (EMEA level, coop. with WEST area)
• EAST regional eTools strategy coordination (EMEA level, coop. with WEST)
• Management of EMEA "LINX" Leadership Network branding and marketing

Marketing Manager SRB/HR/SI

(interim)

• General management of local Hungarian branch of CBC Group
• Overall management of local sales/marketing activities
• Financial planning / management of local business activities
• Planning and execution of local sales force effectiveness programs
• Direct reports - 12 FTEs - incl. sales and marketing team + call centre

Country Manager / Sales and Marketing Director

(contracted)

• Marketing and sales strategic consulting, new product launches
(OTC and consumer healthcare market players)
• Pharma sales skills and pharmacist trainings development
(Hungarian Pharma and OTC market players)

Senior Consultant - Pharma Industry Specialist

(interim)

• General organizational and administrative management
• Full P&L responsibility and financial management
• Development and implementation of strategic business plans
• Market access and local business development management
• Acquisition of new distribution partners and new products

Managing Partner

Global strategic marketing projects coordinator
Merck Consumer Health Care - Hungary

• Overall business unit management with full P&L responsibility
• Lead CH BU with 16 FTEs and a yearly turnover at 10 Mio EUR
• Prepare business and marketing plans for the business unit
• Coordinate implementation of marketing and sales strategies
• Global strategic marketing projects: Nasivin international TV campaign, Flexagil international social media campaign, Femibion HCP campaign

Business Unit Manager

- Region EMEA

• Regional responsibilities parallel to local CH BUM position
• 9 countries: Hungary, Romania, Bulgaria, Slovenia, Croatia, Bosnia-Herzegovina, Serbia, Macedonia, Albania
• Definition of CH SEE business and marketing strategies
• Overlook and control CH activities in SEE countries
• Developing marketing strategies for CH strategic brands

Area Manager - South East Europe

Marketing and sales director

Managing partner

First Secretary to the Consul General

Find out detailed information about Robin Farkas, Head of global business development in Carlsbad, CA

Robin Farkas: Head of global business development in Carlsbad, CA

Robin Farkas

ESSCA Angers

University of Economic Sciences

University of Lincolnshire and Humberside