Design, PR, Event Planning, Merchandising

Project Management

Candidate: Marketing, Advertising, Public Relations, Event Planning
Multifaceted, creative and highly motivated professional with over twenty-five years progressive experience. Driven
and polished individual with excellent client oversight, issue resolution and presentation skills. Adept at successfully
taking projects from beginning stages to completion while remaining focused on long-term monetary goals. Pursuing
new role where hard work and dedication will be highly valued.

Confer with existing and potential customers to assess requirements and propose optimal design solutions,
merchandising, event planning, and promotional campaigns.
• Advise clients on design factors, such as space planning, layout and utilization of furnishings and equipment, and color coordination utilizing detailed product knowledge of trends, fabrics, furniture, accessories and art allowing
for client feedback and approval.
• Responsible for selecting in store/on-line product mix, in-store and off-site event and window displays,
merchandising for in-store events, trade and industry events and targeted social media marketing campaigns.
• Facilitate programs from concept to execution with professionalism, enhanced creativity, and integrity with a
commitment to deliver results.

BenBella Books
Special Sales Director - Publishing House
Developed client-specific solutions to increase sales growth and revenue. Marketed audio-book division to increase profitability. Implement and manage fundraising program to increase profitability.
The INTEQ Group Inc.
Sales and Marketing Administrator - Pharmaceutical Benefits Company
Managed sales and marketing team by providing strategic program activities, and ensuring that
communications meet defined product position and business objectives, analyzing data, budgets, staff management and evaluations.

CB Richard Ellis
Senior Marketing Specialist - Commercial Real Estate Company
Developed and managed marketing efforts for commercial real estate properties; apartment group.

LJ Melody
Assistant to the First Vice President - Investment Banking division of CB Richard Ellis
Designed and launched marketing campaigns, preliminary underwriting, market research, property analysis and developed marketing proposals for prospective clients.

AAFES Radio Network (ARN)
Program Director - In-store/international digital music network
Responsible for programming, both music and commercials. Interacted with artists and their representatives for special promotions and events.

ON RADIO TALENT
Various Time Slots, Mid Size to Top Ten Markets

Identify new markets, develop and create product lines, brands and merchandise to increase sales growth and revenue both online and in retail locations.
• Remain current with market trends to determine optimal pricing of goods and services and to capitalize on
emerging opportunities.
• Evaluate suppliers to assess quality, timeliness and compliance of deliveries, maintain tight cost controls and maximize business operational efficiency.
• Attend industry events to build relationships with prospective customers and vendors, promote brands, identify
new lines and products, build up customer base, and increase sales revenue.
• Leverage social media and online resources to increase sales revenue, enhance brand awareness, and build new
territories.

Managing Partner

• Restructured company merchandising standards to increase customer traffic and product exposure.
• Incorporated social media and online resources to enhance brand awareness and increase sales revenue.
• Developed value-added solutions and approaches by leveraging trends in customer marketplaces and researching
upcoming trends.
• Managed logistics of event planning, event booking and promotions, contractual obligations, budget, inventory
management, and on-site activities.

Limited Partner

Find out detailed information about Robyn White, Design, PR, Event Planning, Merchandising in Newport Beach, CA

Robyn White: Design, PR, Event Planning, Merchandising in Newport Beach, CA

Robyn White