Surf

Vice President

Executive

Professional leader seeking a new opportunity using my dynamic entrepreneurial team building, marketing and sales skills with a proven 30+ year track record of achievement and success, driving multi million-dollar sales growth while providing award-winning sales leadership in a highly competitive market.  Tenacious in hitting goals, increasing profits year after year, securing customer loyalty, team building, driving local & national brand recognition all while maintaining budgets.

RFC took St George by storm in 2004 by opening (2) 10,000 sq foot facilities.  RFC secured over 10,000 members without locking them into contracts like traditional gyms.  RFC secured their membership base by earning the members’ business each and every day by offering a clean facility, friendly knowledgeable staff and affordable monthly dues. RFC was nationally recognized by National Publications, Sports and Fitness Publications and National Fitness Equipment Manufacturers as “The Most Successful Gym Template”. 

? Owned/Managed Facilities and Provided the Day to Day Operation Leadership  
? Attracted, Hired, Trained and Managed Staff of 100+
? Developed Strategic Plans to Increase New Sales and Retain Current Membership Base
? Daily Motivational Interaction with Team
? Created and Managed Marketing Strategies
? Developed and Implemented Sales and Training Systems
? Introduced Ancillary Revenue Streams to Increase Profits
? Payroll, Accounts Payable and Receivable

President

24 Hour Fitness was the world’s largest fitness company.  They prided themselves in offering low cost, affordable gym memberships with a variety of exercise and equipment options to meet various individuals’ needs.  Memberships were sold on a monthly and annual basis with the added value options of personal training, retail and supplements.   Locations were worldwide with a goal of expanding on a daily basis.  They offered several different facility templates based on demographic and geographic data.	

? Regional President of 3 Major (Most Profitable) Markets
? Lead a Team of 36 Club Managers with over 1000 Employees
? Achieved Monthly/Quarterly Revenue Goals while Maintaining Operating Budgets
? Created and Managed Marketing Strategies
? Developed and Implemented Sales and Training Systems 
? Facilitated Monthly Sales Training Classes, Daily Motivational Interaction with Team 
? Held Monthly, Quarterly and Annual Meetings/Conferences.
? Acquired Existing Fitness Companies with Success

Regional President

Family Fitness Center was the privately owned fitness chain in the United States in it’s time.  They provided Southern California and Las Vegas with top quality fitness equipment and services.  We ultimately positioned ourselves for a merger with 24 Hour Nautilus in 1997 and became 24 Hour Fitness, the largest fitness group in the United States.  
										
? Managed 12 Clubs with over 300 employees, Opened and Grand Opened over a Dozen Facilities
? Achieved Monthly/Quarterly Revenue Goals while Maintaining Operating Budgets
? Created and Managed Marketing Strategies, Developed and Implemented Sales and Training Systems
? Assisted with Merger Transition

Regional Manager

Find out detailed information about Rod Everett, Vice President in Oceanside, CA

Rod Everett: Vice President in Oceanside, CA

Rod Everett

Pasadena City College

San Diego State University-California State University