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Heads Up Football Ambassodor

Education & Training

Dynamic and unique experience as principle lead in helping to grow multiple sports technology start-up's pioneering “game changing technology." Experience with overall product development from inception to launch (go-to-maket strategies, pre-product launch, field test reporting).  Experience with hard and soft goods, as well as sports tech. software and impact sensing technologies. Results-driven brand, sales, and marketing professional with significant  experience in the "business of sport." New business development connector, with strong experience building, evangelizing and amplifying new brands. Former NFL player who's first love is the the ocean and being on my surf/SUP! In-depth experience across multiple channels and proven problem solving and think-on-your-feet ability. Strongly committed in bringing my passion for sports to my multi-faceted professional experience.


Wearable Sports Technology and Sensor Company- Impact Sensing Technologies 

Region Sales Manager

Working with youth football leagues regionally, ambassadors support commissioners and coaches while helping parents and players understand the importance of developing sound fundamentals at an early age. Ambassadors passion and leadership show that those associated with the game's highest level care deeply for the children who enjoy playing football and gain from its many rewards.

ProdecoTech is a privately held company pioneering electric bike technology

We have developed breakthrough designs using innovative techniques to produce affordable and reliable designs that are built right here in the USA. Our goal is for the electric bicycle to become a household item in the USA. We have designed the most technologically advanced electric bicycles that are both practical and functional, providing added value and many benefits across all facets and ages of the biking community; commuter, traveler, weekend warrior,biking enthusiast and everything in between. Come along for the ride with us....

Responsible for New Business Development initiatives, prospecting and qualifying B2B networks, dealer acquisitions,and online retail partnerships
Duties including growing market share in Global and US markets
Responsible for sales strategy development and managing and retention of Key Accounts

Executive Account Director

Harbor Branch Oceanographic Institute: A world leader in ocean engineering, at sea operations, drug discovery, marine biomedical and biotechnology research

Marketing Manager and New Business Development: Specially License Plate (SLP) Division
•Lead SLP marketing and sales initiatives- responsible for managing $3 million revenue and research budget
•Duties include analyzing SLP trends to report and recommend future marketing emphasis and evolution
•Effectively lead, create, design and broker new, creative messaging with mass media partners- CBS Outdoor, Comcast Spotlight, Discovery Channel, Florida Department of Highway Safety and Motor Vehicles
•Successfully implement new marketing strategies, branding materials and collateral, while providing client and customer support and organizing related outreach events and presentations
•Implement new strategic tactics for social media content and messaging for scientific research projects 
•Successfully collaborate and work cross functionally with HBOI's External Relations and Communications group, HBOI Foundation, HBOI researchers, PI’s and Post Doc and Executive Director of Development

Marketing and Sales Manager

Responsible for the management and continued growth of regional sales and marketing pipeline through forecast and market analysis, brand initiatives with both B2B and B2C enterprises, and technical product presentation and training. Consistently led corporate presentations, delivering product knowledge sessions to educate and inform all levels of athletic departments, Certified Athletic Trainers, hospital sectors, fundraising networks, and distribution accounts while working cross-divisionally both internally and externally to win new business.

Regional Sales Manager-Florida

A privately held company pioneering integrated technologies designed to reduce the risk of brain injuries; 

Successfully executed and led product launch and sales process from inception, mapping out sales network pipeline in nine states, managing five sales representatives and approximately 35 accounts 
Grew territory revenue from $0 to approximately $1.5 million in two years
Successfully lead distribution networks through forecast, budget analysis, and product training
Duties included planning and execution of promotional events with Nike ESPN RISE, Warren Moon Enterprises, The Rock Tour, NIKE COY, NFL, POP Warner, and local community sponsorships
Recognized National Sales Team leader successfully securing the most elite accounts through analysis and management of strategic alliances and professional affiliations
Independently develop and implement national marketing and public relation programs with key media to support brand initiatives-ESPN.com, USA TODAY, FLORIDA TODAY, FOXSPORTS.com and NFLPA.com 
Organized and delivers corporate presentations, delivering product knowledge sessions and training to educate and inform key decision makers of athletic departments, Certified Athletic Trainers, and hospital sectors with focus on expanding partnerships while developing and maintaining strong client relationships
Proven success in creating, developing, and executing marketing plans with cross-functional teams to win new business while supporting customer’s objectives and corporate goals
Corporate representative and principal at trade show events and sports sponsorship venues

Southeast Regional Sales Manager

• Developed, and directed field and product testing initiatives prior to initial product launch
• Worked directly with product development engineers and select teams on pre-launch capabilities and advancements for Xenith Adaptive Head Protection System

Promotional and Technical Sales Representative

New England Patriots
Buffalo Bills
Philadelphia Eagles
St Louis Rams
NFL Europe (Scottish Claymores)

*Signed to NFL roster as undrafted rookie free agent 
*Vested NFL Player, member of NFLPA 
*Elected team captain- Scottish Claymores

Pro Athlete

Find out detailed information about Rod Trafford, Heads Up Football Ambassodor in Deerfield Beach , FL

Rod Trafford: Heads Up Football Ambassodor in Deerfield Beach , FL

Rod Trafford